Sainsbury's, Nectar360, and ClearChannel celebrate 25 years' of partnership

Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, as well as managing Sainsbury’s and Argos’ retail media services, today announces plans to expand its connected digital screen network to over 800 screens, in conjunction with leading Out of Home media and infrastructure company, Clear Channel UK - an expansion that also includes the launch of a new internal screen network. The Sainsbury's Live network currently reaches millions of shoppers every week (over 15 million per fortnight*) through a national network of more than 320 full-motion digital screens, placed at store entrances. Building on the current network, Sainsbury’s Live will become the UK’s largest connected digital supermarket screen network, as Clear Channel upgrades the existing screens, expanding the external screen network to include 420 screens and launching up to 400 internal screens across stores nationwide. With the introduction of the internal screen network, 75” screens give brands and Sainsbury’s increased flexibility to tailor campaigns to location, weather, events, competitions or other contextually relevant factors. This enhances brand awareness and memorability throughout a consumer’s in-store journey. Demonstrating a shared commitment to sustainability, Clear Channel will install new Waferlite screens externally that are up to 50% more energy efficient. Additionally, the entire network will be powered by Sainsbury’s renewable energy. Given the rapid growth of retail media, the ability to connect the dots between in-store, on-site and off-site digital capabilities will soon become a basic requirement for any major retail media network.

Sainsbury's, Nectar360, and ClearChannel celebrate 25 years' of partnership

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