Rockstar alpacas become a global sensation thanks to a powerhouse phone from Samsung
In BBH's latest, the Galaxy Note 10 can make the impossible possible
Editor's Pick
It’s impossible to predict the next big thing, but it’s almost guaranteed to be something ridiculous. So why not alpaca toupées? That's a question answered by a playfully absurdist new campaign for the Samsung Galaxy Note 10 smartphone from BBH New York.
A woman's chance encounter with the beautiful (and admittedly silly looking) creatures during a trip to South America inspires a rash decision. An odd combination of fashion, art and animal husbandry ensues, and a global phenomenon is born.
To enable her creative vision, this enterprising artist uses all the convenient features of her phone and its stylus—taking photos, shooting video, drawing mock-ups and creating a business plan.
The 60-second spot is directed by Nicolai Fuglsig via MJZ and is set against Grandmaster Flash’s remix of the song “Apache” by Incredible Bongo Band.
Credits
- Date
- Sep 11, 2019
- Client :
- Samsung
- Agency :
- BBH-NY
- Executive Vice President Head of Global Brand Marketing Mobile Communications Business :
- Pio Schunker
- Vice President Global Brand Marketing Mobile Communications Business :
- Sonia Chang
- Director Global Brand Marketing Mobile Communications Business :
- Luciana Kim
- Senior Manager Global Brand Marketing Mobile Communications Business :
- Yoonie Park
- Manager Global Brand Marketing Mobile Communications Business :
- Lawrence Kang
- Manager Global Brand Marketing Mobile Communications Business :
- Youngeun Kang
- Chief Creative Officer :
- Gerard Caputo
- Executive Creative Director Head of Creative :
- Jonathan Mackler
- Creative Director/Copywriter :
- Lucas Bongioanni
- Creative Director/Art Director :
- Jackie Anzaldi
- Associate Creative Director/Copywriter :
- LIz Loudy
- Head of Production :
- Brooke Kaylor
- Executive Producer :
- Jason Souter
- Director of Business Affairs :
- Librado Sanchez
- Managing Director :
- Brett Edgar
- Group Account Director :
- Dan Wallace
- Account Supervisor :
- Lucie Kittel
- Account Manager :
- Cris Flores
- Associate Account Manager :
- Becky Tanner
- Group Strategy Director Managing Partner :
- John Harrison
- Comms Strategy Director :
- Zack Green
- Project Manager :
- Cameron Wells
- Production Company :
- MJZ
- Director :
- Nicolai Fuglsig
- Executive Producer :
- Emma Wilcockson
- Line Producer :
- Alicia Richards
- Director of Photography :
- Joost Van Gelder
- Production Designer :
- Dan Betteridge
- Editorial :
- Rock Paper Scissors
- Editor :
- Adam Pertofsky
- Executive Producer :
- Eve Kornblum
- Post Producer :
- Lisa Barnables
- Post Producer :
- Julianne Cort
- Asst Editor :
- Ayssa Oh
- Asst Editor :
- David Bryen
- Asst Editor :
- Christian Oreste
- Visual Effects :
- The Mill
- Executive Producer :
- Andrew Somerville
- Senior Producer :
- Mandy Harris
- Senior Producer :
- Colin Blaney
- Producer :
- Sue Yee Hubbard
- Project Coordinator :
- Will Jellicorse
- Production Coordinator :
- Roberto Herrera
- Creative Director :
- Nathan Kane
- CG Shoot Supervisor :
- Ruben Vandebroek
- 2D Shoot Supervisor :
- Chris Mortimer
- 2D Lead Artist :
- Jeff Robins
- 2D Artist :
- Taner Besen
- 2D Artist :
- James Cudahy
- 2D Artist :
- Lucia Hill Barroso
- 2D Artist :
- Andrew Emmerson
- 2D Artist :
- Sungeun Moon
- 2D Artist :
- Andre Vidal
- 2D Artist :
- Fabien Coupez
- 2D Artist :
- Matthew DeFranco
- 2D Artist :
- Ari Reisner
- 2D Artist :
- Roger Cerqua
- 2D Artist :
- Aravind Mani
- 2D Artist :
- Gangadharam Raja
- 2D Artist :
- Maheshwaran Chandrasekaran
- 2D Artist :
- Mangesh Borkar
- 2D Artist :
- Nehal Desai
- 2D Artist :
- Samarendra Lenka
- Paint Artist :
- Jhoshidh T
- Paint Artist :
- Madhana Gopala
- Paint Artist :
- Pradeep Kumar Rawat
- Paint Artist :
- Rahul Bhardwaj
- Paint Artist :
- Yogesh Sarwa
- Tracking Artist :
- Pabitra Kumar Sahoo
- Tracking Artist :
- Verru Ramesh
- Tracking Artist :
- Yalamarthy Ganga Raju
- Tracking Artist :
- Ayush Bajoria
- Tracking Artist :
- Gokul Navaneethan
- Tracking Artist :
- Karthik Viswanathan
- Tracking Artist :
- Manoj Ravi
- Tracking Artist :
- Murali
- Tracking Artist :
- Krishna Reddy
- Tracking Artist :
- Raj Kumar M
- Tracking Artist :
- Sathyaraj A
- Matte Painting :
- Charles Lee
- Design :
- Laura Nash
- Design :
- Dom Han
- Paint Artist :
- Jhoshidh T
- Paint Artist :
- Madhana Gopala
- Paint Artist :
- Pradeep Kumar Rawat
- Paint Artist :
- Rahul Bhardwaj
- Paint Artist :
- Yogesh Sarwa
- Tracking Artist :
- Pabitra Kumar Sahoo
- Tracking Artist :
- Verru Ramesh
- Tracking Artist :
- Yalamarthy Ganga Raju
- Tracking Artist :
- Ayush Bajoria
- Tracking Artist :
- Gokul Navaneethan
- Tracking Artist :
- Karthik Viswanathan
- Tracking Artist :
- Manoj Ravi
- Tracking Artist :
- Murali
- Tracking Artist :
- Krishna Reddy
- Tracking Artist :
- Raj Kumar M
- Tracking Artist :
- Sathyaraj A
- Matte Painting :
- Charles Lee
- Design :
- Laura Nash
- Design :
- Dom Han
- Telecine :
- The Mill
- Colorist :
- Adam Scott
- Audio Mix :
- Sound Lounge
- Mixer :
- Tom Jucarone
- Executive Producer :
- Alicia Rodgers
- Music :
- Apache
Need a credit fix? Contact the Creativity Editors
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