Rockstar alpacas become a global sensation thanks to a powerhouse phone from Samsung

In BBH's latest, the Galaxy Note 10 can make the impossible possible

Published On
Sep 11, 2019

Editor's Pick

It’s impossible to predict the next big thing, but it’s almost guaranteed to be something ridiculous. So why not alpaca toupées? That's a question answered by a playfully absurdist new campaign for the Samsung Galaxy Note 10 smartphone from BBH New York.

A woman's chance encounter with the beautiful (and admittedly silly looking) creatures during a trip to South America inspires a rash decision. An odd combination of fashion, art and animal husbandry ensues, and a global phenomenon is born.

To enable her creative vision, this enterprising artist uses all the convenient features of her phone and its stylus—taking photos, shooting video, drawing mock-ups and creating a business plan.

The 60-second spot is directed by Nicolai Fuglsig via MJZ and is set against Grandmaster Flash’s remix of the song “Apache” by Incredible Bongo Band.

Credits

Date
Sep 11, 2019
Client:
Samsung
Agency:
BBH-NY
Executive Vice President Head of Global Brand Marketing Mobile Communications Business:
Pio Schunker
Vice President Global Brand Marketing Mobile Communications Business:
Sonia Chang
Director Global Brand Marketing Mobile Communications Business:
Luciana Kim
Senior Manager Global Brand Marketing Mobile Communications Business:
Yoonie Park
Manager Global Brand Marketing Mobile Communications Business:
Lawrence Kang
Manager Global Brand Marketing Mobile Communications Business:
Youngeun Kang
Chief Creative Officer:
Gerard Caputo
Executive Creative Director Head of Creative:
Jonathan Mackler
Creative Director/Copywriter:
Lucas Bongioanni
Creative Director/Art Director:
Jackie Anzaldi
Associate Creative Director/Copywriter:
LIz Loudy
Head of Production:
Brooke Kaylor
Executive Producer:
Jason Souter
Director of Business Affairs:
Librado Sanchez
Managing Director:
Brett Edgar
Group Account Director:
Dan Wallace
Account Supervisor:
Lucie Kittel
Account Manager:
Cris Flores
Associate Account Manager:
Becky Tanner
Group Strategy Director Managing Partner:
John Harrison
Comms Strategy Director:
Zack Green
Project Manager:
Cameron Wells
Production Company:
MJZ
Director:
Nicolai Fuglsig
Executive Producer:
Emma Wilcockson
Line Producer:
Alicia Richards
Director of Photography:
Joost Van Gelder
Production Designer:
Dan Betteridge
Editorial:
Rock Paper Scissors
Editor:
Adam Pertofsky
Executive Producer:
Eve Kornblum
Post Producer:
Lisa Barnables
Post Producer:
Julianne Cort
Asst Editor:
Ayssa Oh
Asst Editor:
David Bryen
Asst Editor:
Christian Oreste
Visual Effects:
The Mill
Executive Producer:
Andrew Somerville
Senior Producer:
Mandy Harris
Senior Producer:
Colin Blaney
Producer:
Sue Yee Hubbard
Project Coordinator:
Will Jellicorse
Production Coordinator:
Roberto Herrera
Creative Director:
Nathan Kane
CG Shoot Supervisor:
Ruben Vandebroek
2D Shoot Supervisor:
Chris Mortimer
2D Lead Artist:
Jeff Robins
2D Artist:
Taner Besen
2D Artist:
James Cudahy
2D Artist:
Lucia Hill Barroso
2D Artist:
Andrew Emmerson
2D Artist:
Sungeun Moon
2D Artist:
Andre Vidal
2D Artist:
Fabien Coupez
2D Artist:
Matthew DeFranco
2D Artist:
Ari Reisner
2D Artist:
Roger Cerqua
2D Artist:
Aravind Mani
2D Artist:
Gangadharam Raja
2D Artist:
Maheshwaran Chandrasekaran
2D Artist:
Mangesh Borkar
2D Artist:
Nehal Desai
2D Artist:
Samarendra Lenka
Paint Artist:
Jhoshidh T
Paint Artist:
Madhana Gopala
Paint Artist:
Pradeep Kumar Rawat
Paint Artist:
Rahul Bhardwaj
Paint Artist:
Yogesh Sarwa
Tracking Artist:
Pabitra Kumar Sahoo
Tracking Artist:
Verru Ramesh
Tracking Artist:
Yalamarthy Ganga Raju
Tracking Artist:
Ayush Bajoria
Tracking Artist:
Gokul Navaneethan
Tracking Artist:
Karthik Viswanathan
Tracking Artist:
Manoj Ravi
Tracking Artist:
Murali
Tracking Artist:
Krishna Reddy
Tracking Artist:
Raj Kumar M
Tracking Artist:
Sathyaraj A
Matte Painting:
Charles Lee
Design:
Laura Nash
Design:
Dom Han
Paint Artist:
Jhoshidh T
Paint Artist:
Madhana Gopala
Paint Artist:
Pradeep Kumar Rawat
Paint Artist:
Rahul Bhardwaj
Paint Artist:
Yogesh Sarwa
Tracking Artist:
Pabitra Kumar Sahoo
Tracking Artist:
Verru Ramesh
Tracking Artist:
Yalamarthy Ganga Raju
Tracking Artist:
Ayush Bajoria
Tracking Artist:
Gokul Navaneethan
Tracking Artist:
Karthik Viswanathan
Tracking Artist:
Manoj Ravi
Tracking Artist:
Murali
Tracking Artist:
Krishna Reddy
Tracking Artist:
Raj Kumar M
Tracking Artist:
Sathyaraj A
Matte Painting:
Charles Lee
Design:
Laura Nash
Design:
Dom Han
Telecine:
The Mill
Colorist:
Adam Scott
Audio Mix:
Sound Lounge
Mixer:
Tom Jucarone
Executive Producer:
Alicia Rodgers
Music:
Apache
Music:
Incredible Bongo Band / Grandmaster Flash Remix

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Project Type