Samsung's dating service lets you swipe right if you fall in love with somebody's fridge

Campaign from Sweden promotes its smart kitchen technology

Published On
Jan 22, 2019

Editor's Pick

Have things really come to this? According to Samsung, all our social media profiles are so shallow and edited now, that finding a date based on the contents of your fridge could be the way to find love. 

Samsung Electronics Nordics' "Refridgerdating" service, dreamed up by Swedish agency Wenderfalck, lets users upload a photo of the inside of their fridge, and then swipe left or right to like or dislike others. To connect with other single people, two people need to match, meaning they both have to like each other’s icebox innards.

The campaign promotes the company's smart kitchen technology, such as its Family Hub for refrigerators.This features a camera inside that shows you what needs to be bought on the way home so that you can add items on your grocery list, and also reminds you of expired dates. There's also a Meal Planner application that delivers recipes based on your preferences and the food that’s in your fridge.

Samsung's argument is that "it's what’s on the inside that counts" when it comes to dating, so the impression given by our fridges "will be more representative for who we really are," according to Mathias Johansson, Nordic Training and Communications Manager Home appliances, Samsung Electronics Nordic.

If you're the kind of person who likes a neat, well-organized fridge, or if you love a colorful mess, there could be worse ways to match with a partner. However, we'd argue it's equally easy to edit your fridge's contents to make you look better--so if it's filled with salad, sparkling water and fresh fruit rather than ready meals, out-of-date jars and beer, be suspicious. 

Credits

Date
Jan 22, 2019
Client:
Samsung Electronics Nordic
Agency:
Wenderfalck

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Project Type