This mesmerizing ad shows the many ways you can use Samsung's foldable phones

Energetic new ad from Ogilvy promotes the features of having double screens

Published On
Apr 14, 2021

Editor's Pick

Samsung is plugging its new foldable phone screens in a lively and playful new spot from Ogilvy New York that demonstrates just about all the things you can do with them. The ad, promoting both the Galaxy Z Fold2 and Galaxy Z Flip 5G, shows a trio of users putting their phones to use in different ways, from folding it to use on video calls to using the double screen for work presentations, and watching Netflix in landscape mode. If you were wondering what the point of a folding phone was before, well, now you know.

Henry Scholfield of Reset directed the ad, which employs inventive angles and perspectives to enhance the spectacle around the phone's features. It's all set to Shirley Ellis’ " See It, I Like It, I Want It." 

“Seeing a folding phone is cool, but it’s seeing what you can do with it that truly amazes," commented Marcos Kotlhar, chief creative officer, Ogilvy New York, in a statement. "Our goal has been to reignite excitement and intrigue among people who crave bold innovation and standing out over incremental changes and blending in. From the moment people lay eyes on these foldables, the new generation can see how each can flex to elevate their mobile experience in a powerful, freeing, and expressive way."


Apr 14, 2021
Client :
Agency :
Ogilvy-New York
Chief Creative Officer :
Marcos Kotlhar
Executive Creative Director :
Bastien Baumann
Executive Creative Director :
Isaac Silverglate
Group Creative Director :
Abe Baginsky
Associate Creative Director :
Jonathan Yurek
Associate Creative Director :
Peter Nordstrom
Associate Creative Director :
Gina Senese
Associate Creative Director :
Sean Decker
Associate Creative Director :
Andre Tingberg
Designer :
Youri Hwang
Designer :
Grina Choi
Designer :
Trent Spear
Global Consulting Partner Strategy :
Sami Salmenkivi
Global Consulting Director Strategy :
Lynette Wong
Global Consultant Strategy :
Aquinnah Fox
Senior Strategist Social :
Jim Rech
Executive Partner Global Client Leader :
Carina De Blois
Executive Director :
Olivier Sentucq
Account Director :
Colleen Castle
Account Executive :
Jennifer Fortune
Head of Production :
Eric Soloway
Agency Producer :
Emily Robbins
Agency Producer :
Amanda Kresge
Executive Producer Music :
Michael Freeman
Executive Producer Music :
Sean Tuccillo
Production Company Film :
Director :
Henry Scholfield
Producer Film :
Jacob Swan Hyam
Editor :
Joe Guest
Editor :
Final Cut
Post Production Company :
Audio Post-Production Company :
Photographer :
Qiu Yang
Producer Stills :
Sarah Jane Hoffman
Production Company Stills :
Cartel & Co.
Retouching Stills :
Wolfram Studio

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