This mesmerizing ad shows the many ways you can use Samsung's foldable phones
Energetic new ad from Ogilvy promotes the features of having double screens
Editor's Pick
Samsung is plugging its new foldable phone screens in a lively and playful new spot from Ogilvy New York that demonstrates just about all the things you can do with them. The ad, promoting both the Galaxy Z Fold2 and Galaxy Z Flip 5G, shows a trio of users putting their phones to use in different ways, from folding it to use on video calls to using the double screen for work presentations, and watching Netflix in landscape mode. If you were wondering what the point of a folding phone was before, well, now you know.
Henry Scholfield of Reset directed the ad, which employs inventive angles and perspectives to enhance the spectacle around the phone's features. It's all set to Shirley Ellis’ " See It, I Like It, I Want It."
“Seeing a folding phone is cool, but it’s seeing what you can do with it that truly amazes," commented Marcos Kotlhar, chief creative officer, Ogilvy New York, in a statement. "Our goal has been to reignite excitement and intrigue among people who crave bold innovation and standing out over incremental changes and blending in. From the moment people lay eyes on these foldables, the new generation can see how each can flex to elevate their mobile experience in a powerful, freeing, and expressive way."
Credits
- Date
- Apr 14, 2021
- Client :
- Samsung
- Agency :
- Ogilvy-New York
- Chief Creative Officer :
- Marcos Kotlhar
- Executive Creative Director :
- Bastien Baumann
- Executive Creative Director :
- Isaac Silverglate
- Group Creative Director :
- Abe Baginsky
- Associate Creative Director :
- Jonathan Yurek
- Associate Creative Director :
- Peter Nordstrom
- Associate Creative Director :
- Gina Senese
- Associate Creative Director :
- Sean Decker
- Associate Creative Director :
- Andre Tingberg
- Designer :
- Youri Hwang
- Designer :
- Grina Choi
- Designer :
- Trent Spear
- Global Consulting Partner Strategy :
- Sami Salmenkivi
- Global Consulting Director Strategy :
- Lynette Wong
- Global Consultant Strategy :
- Aquinnah Fox
- Senior Strategist Social :
- Jim Rech
- Executive Partner Global Client Leader :
- Carina De Blois
- Executive Director :
- Olivier Sentucq
- Account Director :
- Colleen Castle
- Account Executive :
- Jennifer Fortune
- Head of Production :
- Eric Soloway
- Agency Producer :
- Emily Robbins
- Agency Producer :
- Amanda Kresge
- Executive Producer Music :
- Michael Freeman
- Executive Producer Music :
- Sean Tuccillo
- Production Company Film :
- RESET
- Director :
- Henry Scholfield
- Producer Film :
- Jacob Swan Hyam
- Editor :
- Joe Guest
- Editor :
- Final Cut
- Post Production Company :
- MPC
- Audio Post-Production Company :
- Soundtree
- Photographer :
- Qiu Yang
- Producer Stills :
- Sarah Jane Hoffman
- Production Company Stills :
- Cartel & Co.
- Retouching Stills :
- Wolfram Studio
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