Samsung explores the possibilities of nighttime filming in Galaxy ad

TV ad for the Galaxy S22 showcases its 'nightography' video feature

Published On
Feb 28, 2022

Editor's Pick

Samsung explores the possibilities of nighttime filming in a new spot for its Galaxy S22 and S22+ models, featuring its "nightography" video feature.

Created by Publicis' Le Truc, in partnership with Leo Burnett and The Community, it follows the protagonist through a series of evening scenes he films with his Samsung phone. He starts off shooting a streetlamp and then follows the lights to find new activities to film, such as a street artist painting a mural by night, a street jazz band, a dimly lit soccer game and cyclists with illuminated wheels. He finally ends up on a rooftop, capturing a glimmering view of the city.

All video footage used on the phones throughout the film was shot with S22+ devices and marked with the phrase "Filmed #withGalaxy." The new spot, which was first unveiled at Samsung’s Unpacked event earlier this month, breaks on TV and online today.

"For a launch campaign, it’s always tempting to tell people all the good reasons why they should get their hands on the latest Samsung flagship product," said Bastien Baumann, chief design officer at Publicis Groupe and founding partner at Le Truc, in a statement. "But for this launch, we didn’t want to overwhelm people with flashy features and product details—instead we wanted to tell a simple story showcasing the Galaxy S22 and S22+’s amazing capability to shoot videos in the dark in a compelling way, revealing stories that have remained concealed by night until now."


Feb 28, 2022
Client :
Samsung Galaxy
Agency :
Le Truc
CMO of MX Business :
Stephanie Choi
Vice President Global Brand Marketing Group :
Sonia Chang
Director Global Brand Marketing Group :
Yoonie Park
Manager Global Brand Marketing Group :
Nina Park
Manager Global Brand Marketing Group :
Yun Kim
Manager Global Brand Marketing Group :
Helen Shin
Manager Global Brand Marketing Group :
Jisu Goh
Chief Design Officer & Founding Partner :
Bastien Baumann
Paz Molina
Chris Mendez
Associate Copywriter :
Aubrey Estes
Associate Art Director :
Hannah Berling
EVP Global Chief Strategy Officer :
Ed Tsue
SVP Strategy Director :
Juan Pablo Camargo
Senior Strategy Director :
Lisha Klopper
EVP, Global Business Lead Publicis Groupe :
Radim Svoboda
SVP Global Account Director :
Vesna Siftar
Account Supervisor :
Kristen Rosas
Account Supervisor :
Jesse Cirillo
Executive Producer :
Benjy Greenberg
Business Affairs :
Daphne Papadopulos
Production Company :
Director :
The Malloys
Owner/EP :
Rebecca Skinner
EP :
Charlotte Woodhead
HoP :
Matt Sanders
Producer :
William Green
Production Supervisor :
Asst Production Supervisor :
Angie Mackey
Production Coordinator :
Dom Faust
1st AD :
Craig Pinckes
DP :
Pat Scola
Production Designer :
Carl Swanberg
Locations :
Ron Shino
Covid Compliance :
Patrick Curran
Casting :
Dan Bell
Editorial :
Rock Paper Scissors
TVC Editor :
Lauren Dellara
TVC Assistant Editor :
Sam Slavkin
Warms Editor :
Austyn Daines
Warms Assistant Editor :
Jobe Lowen
EP :
Shada Shariatzdeh
Producer :
Lauren Pullano
Head of Production :
Dre Krichevsky
Managing Director :
Eve Komblum
EP :
Gretchen Praeger
EP :
Matt McManus
HoP :
Tina Starkweather
Head of Engineering :
Jeff Drury
Head of Technology :
Adam Coles
CD :
Marc Smith
Flame Lead :
Mark Youngren
Flame :
Pete Mayor
Flame :
John Price
Flame :
Glen Bennett
Flame :
Mike Roy
Flame :
Jim Gomez
Design :
Patrick Arrington
AE Artist :
Dillard Brown
VFX Supervisor :
Eliza Randall
Hannah Barnes
Marcus Thomas
Wyatt Mitchell
Color Company :
Company 3
Sr Colorist :
Joseph Bicknell
Operations Manager :
Maxwell Hadson
Head of Production :
Julia Paskert
Producer :
Cassidy Conway
Mix Company :
Lime Studios
Audio Mixer & Sound Design :
Ben Tomastik
EP :
Susie Boyajan
SVP Executive Creative Director :
Josh Horn
Senior Brand Lead :
Adam Caron
Producer :
Natalie Dahl
Production Manager :
Julie Lewandowski
Creative Studio/ Production Company :
Future Deluxe
Head of Production :
Caleigh Illerbrun
Executive Producer :
Svet Lapcheva
Producer :
Ellis Garrod
Creative Director :
Marcus Chaloner
Ben Black
Creative & Artist teams :
Future Deluxe
Post/Finishing :
Managing Director :
Krystina Wilson
Executive Producer :
Jamie Hoskins
Producer :
Simon Jensen
Associate Producer :
Alex Roesch
Associate Producer :
Sam Wong
Flame Artist :
Devon Taylor
Flame Artist :
Serina Flores
Music/Mix Company :
Squeak E. Clean Studios
Executive Creative Producer :
Chris Clarke
Creative Director :
Julie Nichols
Composer :
Matthew Compton
Composer :
Nick Keenan
Composer :
Zach Henderson
Sr. Post Producer :
Angelina Phengphong
Audio Mixer & Sound Designer :
Surachai Sutthisasanakul
Assistant Sound Designer :
Ben Abud

Need a credit fix? Contact the Creativity Editors

Project Type