End zone victory dances have nothing on triumphant gamers, in a musical medley featuring dance moves from "Fortnite," the massively popular online video game.
Characters in "Fortnite" are known for celebrating their wins by cutting a rug, with moves ranging in complexity from The Floss to full-on, gravity-defying breakdancing, which players can purchase access to in-game. YouTube is packed with videos of people attempting to recreate the moves at home, often with less-than-stellar results.
But in Samsung’s latest spot from R/GA, gamers playing "Fortnite" on-the-go perfectly reproduce these dances in public, to the surprise and occasional consternation of passers-by. A convenience store clerk, a diner at a restaurant, a valet and a doctor in scrubs all break it down and don’t care who’s watching.
A school hallway and an office lobby become impromptu stages as gamers groove to the thumping beat of GTA and Jenn Morel’s “Buscando.” There’s also a cameo from Ninja, the world’s top-ranked "Fortnite" player, getting his hair dyed a signature neon hue.
Only as the spot closes does it become clear it’s promoting mobile gaming on the Samsung Galaxy Note 9--specifically, how the phone's battery life will help players "outlast" the rest.