Samsung's phones turn people into 'virtual rangers' to help prevent animal poaching

Two-month livestream project via Edelman invites the public to ‘Take the Watch’

Published On
Mar 04, 2021

Editor's Pick

Poaching of African wildlife has increased significantly since the pandemic decimated the African safari industry—and now a new project from Samsung Europe is trying to help.

The brand has launched a two-month livestream project promoting Samsung Galaxy's S20 FE mobile device, allowing people to become "virtual rangers" via their phones, watching over streams of wild animals in the Balule Nature Reserve, part of South Africa's Kruger National Park. 

In partnership with local technology firm Africam, four Samsung Galaxy S20 FE handsets have been installed to monitor wildlife in the reserve and document the work of The Black Mamba Anti-Poaching Unit, an all-female troop who use non-violent methods to prevent poaching. The rangers will also have a camouflaged jeep fitted with a Samsung Galaxy S20 FE for surveillance patrols, and repurposed handsets are being redeployed by the rangers as CCTV cameras for perimeter fences.

Footage will be streamed for two months via the Wildlife Watch website, where viewers can alert rangers if they see animals in danger or signs of poaching, share what they see via snapshots on social and also donate to the Black Mambas. 

The project was developed created via Edelman U.K., working with content hub Edelman South Africa. It's being promoted via a video, seen here, fronted by South Korean-born DJ, producer and fashion designer Peggy Gou.

“As our lives have become more virtual, the power that technology has to bring people together to do something good and for the benefit of everyone has never been clearer," said Mark Notton, senior director mobile, Samsung Europe, in a statement. "Wildlife Watch is a truly exciting pilot, and by repurposing one of our latest handsets in this way, we hope increased eyes on these incredible animals will not only support existing surveillance and raise awareness but bring pleasure by letting people see and learn more about wildlife from home.”


Mar 04, 2021
Client :
Agency :
Edelman UK
Agency :
Edelman South Africa
Director of Communications & Events Europe :
Anouska Ruane
Brand Communications Manager :
Camilla Barrett
Marketing PR Associate :
Jo Amey
Chief Creative Officer :
Stefan Ronge
Chief Creative Officer :
Mattias Ronge
Client Strategist :
Miranda Mitchell
Associate Director :
Nicki Cooper
Associate Creative Director :
Denesh Agnihotri
Associate Creative Director :
Anuj Shah
Creative Director :
Martin Jon Adolfsson
Creative Director South Africa :
Prinolon Govender
Tech Director :
Myles Cameron
Head of Design :
Steve Malkerty
Producer :
Greg Hemes
Producer South Africa :
Fernando April
Project Manager :
Peter Norris
Project Director :
Claire Fraser
Associate Director :
Kirsten Mackenzie
Digital Planning Director :
Penny Lipsham
Digital Associate Director :
Renato Ivaldi
Business Affairs :
Melita Watt
Executive Producer :
Steve Wyles
CEO Africam :
Paul Penzhorn
Partner Africam :
Peter Stewart
Senior Tech Lead Africam :
David Murray

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