Chicco : Say Chicco
Baby talk
Published On
Feb 21, 2011

Editor's Pick
Chicco, the Italian baby goods brand, is relaunching in the US by teaching consumers the correct pronunciation of its name. The twist? Getting babies to say the name right - Kee-ko - and asking parents to send in video clips of their kids. All clips will then be displayed on a billboard in Times Square, and a photograph taken and sent back to the parents.
The clips can be uploaded and viewed at the website, while social media, print, online ads and mommy blogs will spread the word. The billboard, part of a new American Eagle Outfitters store, will show clips at 15 and 45 minutes past each hour until March 13.
Credits
- Date
- Feb 22, 2011
- Brand :
- Chicco
- Client :
- Chicco
- Agency :
- McCann Erickson-New York
- Creative Director, Art Director :
- Nathalie Brown
- Creative Director/Writer :
- Steve Nasi
- Creative Content Producer :
- Stuart Shapiro
- Business Partner :
- Neely Baker
- Group Strategy Partner :
- Jane Goodman
- Creative Director/Partner :
- David Schwarz
- Associate Creative Director, Art Director :
- Karen Ingram
- Executive Creative Content Producer :
- Catherine Patterson
- Chief of Staff :
- Mark Strong
- Project Manager :
- Lindsey Rogers
- Production Company :
- HUSH
- Creative Director/Partner :
- Erik Karasyk
- Producer :
- Jenn Mann
- Art Director :
- Laura Alejo
- Lead Animator :
- James O'Brien
- Animator :
- Wes Ebelhar
- Assistant Animator :
- Justin Demetrician
- Interactive Designer :
- Jen Lu
- Flash Developer :
- Nicholas Kircos
- Technical Lead :
- Will Olbrys
- Online Advertising Development :
- Modstar
- Executive Engagement Officer :
- Biagio Black Goetzke
- Production Manager :
- Marina Mezzogiorno-Brown
- Head of Engineering :
- David Crow
- Interactivity Engineer :
- Rafael Mendiola
- Software Engineer :
- Raam Dev
- Software Engineer :
- Tony Aidamouni
- Support Engineer :
- Jon Stoker
- Illustrator :
- Andrew Bannecker
- Artist Representation :
- Bernstein & Andriulli
Need a credit fix? Contact the Creativity Editors
Project Type
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