'Schitt's Creek' star Dan Levy and his famous eyebrows star in campaign for Verizon's Visible
The campaign plays on the word 'brows-ing'
Nov 20, 2020
Following the show's slew of Emmys ealier this year, "Schitt's Creek" stars are in strong demand at the moment for advertisers. Annie Murphy starred in a campaign for HelloFresh last month, and now Dan Levy features in an ad for Verizon's Visible wireless carrier brand.
In the spot, Levy is outraged when the camera zooms in on his eyebrows, leading him to realize that the whole reason he's been hired to promote "unlimited browsing" is to play on his famous bushy brows. "There's a website?" he asks, incredulous, as the commercial goes to plug www.UnlimitedEyeBrowsing.com, a real site housing various pieces of content, all themed around eyebrows. It includes a "browse with your brows" function where you can actually navigate the site by raising your eyebrows to the screen.
Agency Madwell is behind the spot, Paul Briganti directed and Levy himself served as "creative director," according to Visible. He signed a deal with the Visible brand to be its spokesperson back in March.