Seattle Cozies Up With A Good Book

Super-travel-influencers are 200% more likely to be in book clubs and 40% more likely to read books at least twice a week. Seattle happens to be one of two North American cities designated as a UNESCO City of Literature. This campaign marries these two truths to help travelers to experience a city that has inspired readers and authors alike. Core to the effort was a branded content series - Seattle Bookmarked - that honored excerpts from the many stories set in Seattle. A digitally driven integration with The Atlantic amplified the effort in highly relevant places and a hosted poetry session at The Atlantic Festival showcased diverse voices. A series of BookNooks, placed these in key outdoor locations, offered people a peek inside these stories.

Seattle Cozies Up With A Good Book

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