Secret's brutally honest music video lays out a simple refrain for equal pay

The spot is a partnership with Ladies Get Paid and The Wing

Published On
Nov 27, 2018

Editor's Pick

Brands have been on the women’s empowerment bandwagon for years--or at least they say they are. But when it comes to putting their money where their press releases are, many fall short. It’s a truth Secret deodorant lampoons in a new music video that breaks down the complex issues of gender parity to one simple refrain: “I’d rather get paid.”

Our lead singer gathers an ensemble of singers and dancers from her dreary office. She offers thanks to the men in charge for their concerns and platitudes, but backs them up against the wall with demands for more money. As much as the guys in the office make, anyway.

Equal pay advocates and celebrities, like actors Sophia Bush and Samira Wiley (the latter of “Handmaid’s Tale” fame), journalist Catt Sadler, Women’s World Cup champion and Olympic gold medalist Abby Wambach and three-time WNBA champ Swin Cash make cameos. The spot, from Wieden & Kennedy, is directed by Raine Allen-Miller of Somesuch.

Women looking for help in getting a raise can visit LadiesGetPaid.com, an equal pay advocacy group that has partnered with Secret to offer a free toolkit with salary negotiation strategies. The organizations will also host workshops across the country at The Wing, the women-only co-working chain.

Credits

Date
Nov 27, 2018
Client:
Secret
Agency:
Wieden & Kennedy Portland
Executive Creative Director:
Eric Baldwin
Executive Creative Director:
Jason Bagley
Creative Director:
Azsa West
Creative Director:
Darcie Burrell
Copywriter:
Derek Szynal
Art Director:
Caitlin Alexander
Producer:
Julie Gursha
Associate Producer:
Kacey Klonsky
Executive Producer:
Hayley Goggin
Brand Management:
Lex Higlett
Brand Management:
Courtney Nelson
Brand Management:
Sarah Lynch
Brand Director:
Lex Higlett
Business Affairs Manager:
Brian Cook
Talent Payment Manager:
Stefanie Goodell
Creative Manager:
Brooke Salisbury
Broadcast Traffic Manager:
Sabrina Reddy
Production Company:
Somesuch
Director:
Raine Allen-Miller
Line Producer:
Leslie Vaughn
Executive Producer:
Nicky Barnes
Director of Photography:
Autumn Durald
Editorial Company:
Whitehouse Post
Editor:
Charlie Harvey
Assistant Editor:
Taylor Schwartz
Producer:
Jordan Stricklin
Executive Producer:
Joanna Manning
VFX Studio:
Joint
Lead Flame Artist:
Renee Tymn
Flame Artist:
Dave Levine
Flame Assistant:
Kevin Alfoldy
Producer:
Jennifer Catalino
Executive Producer:
Alex Thiesen
Color Facility:
Time Based Arts
Colorist:
Jack McGinity
Producer:
Sean Ewins
Music Studio:
Walker
Senior Producer:
Abbey Hendrix
Engineer:
Christopher Keyes
Composer:
Asha Iwanowicz
Mix Company:
Joint
Audio Mixer:
Noah Woodburn
Audio Mix Assistant:
Natalie Huizenga
Mix Executive Producer:
Leslie Carthy
Sound Design Company:
Barking Owl
Sound Designer:
Morgan Johnson
Creative Director/Partner:
Kelly Bayett

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