Heinz : Secret Ingredient

It's all about the special sauce.

Published On
Oct 14, 2010

Editor's Pick

Heinz Ketchup becomes the special sauce in this new Secret Ingredient campaign out of AMV BBDO. The agency has launched a website featuring celeb chef Paul Rankin, who creates some familiar dishes—from Spaghetti Bolognese to Cottage Pie—but makes them extra special with the addition of a "Secret Ingredient," Heinz Ketchup. Visitors are invited to help Rankin with the cooking and can also test out a host of other ketchup-tinged recipes, including a Red Velvet-resembling tomato ketchup cake. To accompany the promotion, the agency has also redesigned the Heinz Ketchup labels with the new moniker "Your Secret Ingredient.