Japanese Advertising's Best Kept Secrets

Dentsu's totally silly ad reveals suprising tips to a successful spot

Published On
May 23, 2013

Editor's Pick

Digital enhancement, CGI, raw meat, whiskey in clients' coffee, and even exorcists are part of the secret sauce that goes into creating a successful commercial in Japan. But the most guarded one is revealed here in this new spot out of Dentsu, for popular sushi chain restaurant Gin no Sara.


May 24, 2013
Brand :
Gin no Sara
Client :
Gin no Sara
Agency :
Executive Creative Director :
Yuya Furukawa
Creative Director/Copywriter/Art Director :
Yuji Matsumura
Agency Producer :
Keisuke Ishikawa
Production Company :
Dentsu Creative X Inc.
Director :
Wataru Sato
Producer :
Yu Ooga
Director, Photography :
Kazuyoshi Koike
Lighting :
Ryuta Murakami
Editor :
Souichiro Yagi
Editor :
Takayuki Yasojima
Editing Company :
Editing Company :
Digital Garden Inc.
Mix and Sound Design :
Katsuya Yamada
Post Production :
Digital Garden Inc.
Production Manager :
Jin Mineo
Production Manager :
Mitsuaki Sawamura

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Project Type