Japanese Advertising's Best Kept Secrets
Dentsu's totally silly ad reveals suprising tips to a successful spot
Published On
May 23, 2013
Editor's Pick
Digital enhancement, CGI, raw meat, whiskey in clients' coffee, and even exorcists are part of the secret sauce that goes into creating a successful commercial in Japan. But the most guarded one is revealed here in this new spot out of Dentsu, for popular sushi chain restaurant Gin no Sara.
Credits
- Date
- May 24, 2013
- Brand :
- Gin no Sara
- Client :
- Gin no Sara
- Agency :
- Dentsu-Tokyo
- Executive Creative Director :
- Yuya Furukawa
- Creative Director/Copywriter/Art Director :
- Yuji Matsumura
- Agency Producer :
- Keisuke Ishikawa
- Production Company :
- Dentsu Creative X Inc.
- Director :
- Wataru Sato
- Producer :
- Yu Ooga
- Director, Photography :
- Kazuyoshi Koike
- Lighting :
- Ryuta Murakami
- Editor :
- Souichiro Yagi
- Editor :
- Takayuki Yasojima
- Editing Company :
- PPC
- Editing Company :
- Digital Garden Inc.
- Mix and Sound Design :
- Katsuya Yamada
- Post Production :
- Digital Garden Inc.
- Production Manager :
- Jin Mineo
- Production Manager :
- Mitsuaki Sawamura
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Project Type