See Amazon's heartwarming Super Bowl ad about an adorable, naughty dog
Amazon charmed viewers with this 90-second spot, created in-house, that tells the story of a family dog who begins to act out when everyone leaves the house. Spoiler alert: Instead of caging Sawyer (as we’re led to expect, given a conspicuous purchase on Amazon), the family returns with a friend.“Saving Sawyer” was directed by Wayne McClammy, who also worked on an in-game ad for Doritos.Title:“Saving Sawyer”Brand:AmazonAgency:In-houseQuarter:4Super Bowl:LVIIYear:2023
