Celebrating the holidays with a sophisticated cocktail sounds like a good idea, until you consider traditional holiday drinks include mulled wine and eggnog. Aubrey Plaza finds herself in that very dilemma in an ad for Cointreau, the orange liqueur brand, which suggests the cosmopolitan as the new holiday beverage of choice.
The “White Lotus” star, whose deadpan portrayal as the celebrity founder of “Wood Milk” (on behalf of the dairy industry) was among the year’s more memorable ads, brings off-kilter sophistication and theatrical confidence to a her role as a flummoxed bar patron looking for a classy holiday drink.
“Do you have anything seasonal for someone that doesn’t want to be mulled or nogged?” she asks the bartender, who happens to be Toby Cecchini, inventor of the cosmopolitan. Cecchini attempts to explain the cosmo’s origins, only to be abruptly dismissed by Plaza.
The ad, from agency Edisen, is part of the “Keep It Cosmo” campaign, which launched in October from Cointreau parent Rémy Cointreau, the French liqueur company.
First mixed up by Cecchini in 1988, the cosmopolitan combines vodka, triple sec (Cointreau), lime juice and cranberry juice. It has since become one of the most iconic cocktails worldwide.
“The cosmopolitan is one of the most popular cocktails consumed in the U.S. While it is a year-round favorite, the cosmopolitan is perfect for the holiday season, adding a touch of flair to celebrations with family and friends,” said Nicolas Beckers, president and CEO of Rémy Cointreau America. “Our new campaign with Aubrey Plaza is all about bringing consumers more ways to enjoy Cointreau in their cocktails ... this time with the cosmopolitan.”