A burn victim finds solace in darkness and cinema in this heartbreaking PSA
A bittersweet trip to the movies shows what it takes to stay out of sight
Editor's Pick
Everyone wants to hide from the world now and again. To back up against the wall, shrink into the floor, disappear into the darkness. For victims of serious burns, it may feel like a necessity.
A heartbreaking spot for French nonprofit The Burns and Smiles Association follows a severely burned man on a trip to the movies. Though night has already fallen, it's not dark enough to hide his scarred face. He waits for the ticket line to clear out and slips into the movie late, to avoid the house lights. He misses the ending, too, leaving 15 minutes early so he won't have to deal with the stares of the audience when the lights come back on.
TBWA Paris and director Nicolas Galoux were behind the spot and also worked together on 2016's "Halloween" spot. In the same vein as "Cinema," that ad told the story of a man who looks forward to Halloween, the one night of the year when he can hide in plain sight.
Credits
- Date
- May 03, 2018
- Brand :
- Burns and Smiles
- Client :
- Burns and Smiles
- Agency :
- TBWA-Paris
- Announcer Supervisor :
- Laurent Gaudens
- Agency Supervisor :
- Luc Bourgery
- Agency Supervisor :
- Natacha Chevallier
- Executive Creative Director :
- Benjamin Marchal
- Executive Creative Director :
- Faustin Claverie
- Conception/Artistic Direction :
- Léna Monceau
- Conception/Artistic Direction :
- Julia Deshayes
- Film Director :
- Nicolas Galoux
- Director, Photography :
- Fabien Peborde
- Casting Director :
- Sonia Cascino
- Chief Executive Offier :
- Maxime Boiron
- Producer :
- Jennifer Bauche
- Production Coordinator :
- Teva François
- Production Coordinator :
- Léa Gosselin
- Post Production :
- Anne-Claire Girard
- Retoucher :
- Grégory Lefevre
- Color Grading :
- Arthur Paux
- Technical Manager :
- Benjamin Piton
- Graphics :
- Bastien Malmanche
- Sound Effects Make Up :
- Jean-Christophe Spadaccini
- Sound Effects Make Up :
- Katy Jones
- Sound Effects Make Up :
- Laetitia Quillery
- Styling :
- Nadia Chmilewsky
- Head of Sound and Music :
- Olivier Lefebvre
- Sound Director :
- Fanny Mithois
- Audio Engineer :
- Max Labarthe
- Music Rights :
- Barthélémy Ponsot
- Music :
- Pierre Lefeuvre (SAYCET)
Need a credit fix? Contact the Creativity Editors