Serena Williams is Wonder Woman in first campaign for DirecTV Stream
Tennis pro stars in first push promoting offering previously known as AT&T TV
Editor's Pick
Sadly, tennis fans won’t be watching Serena Williams compete at the U.S. Open, but her star continues to shine as a brand ambassador—and as Wonder Woman.
The pro athlete dons the Amazon hero’s red, blue and gold costume and engages in a fierce racket battle with tennis-ball-spewing robots in a blockbuster new spot for DirecTV. (Fellow tennis great John McEnroe also makes a cameo, in a less valorous role.)
Created out of TBWA/Chiat/Day Los Angeles, the ad is part of “Get Your TV Together,” the first campaign announcing DirecTV Stream. The service was formerly known as AT&TV and now falls under the DirecTV umbrella following AT&T’s spin off of its video properties earlier this month.
The campaign aims to show that DirecTV Stream gives viewers a full entertainment experience comprising live viewing and on-demand, without sacrificing the quality of either offering. Williams as Wonder Woman is meant to embody that concept, though her withdrawal from the U.S. open dilutes the premise and makes for unfortunate timing for the campaign drop this week.
The new spot was directed by Traktor and produced out of Stink. The campaign will run into early 2022 and includes broadcast spots, social, digital, an interactive game, comic book, OTT, connected TV, OOH and radio.
“The TV campaign is a call to consumers to un-complicate their entertainment lives, and many of the other campaign elements are designed to connect with fans in a new and fun way to showcase the best of live and on-demand,” said Vince Torres, DirecTV CMO, in a statement.
Credits
- Date
- Aug 27, 2021
- Client :
- DirecTV
- Agency :
- TBWA\Chiat\Day Los Angeles
- Chief Marketing Officer :
- Vince Torres
- VP Advertising and Go-To-Market :
- Kendall Thaker
- AVP Marketing Management :
- Mandy Martin
- Director Product Marketing Management :
- Sheri Holmes
- Director Social Media :
- Nick Bianchi
- Lead Product Marketing Manager :
- Jenn Wang
- Lead Product Marketing Manager :
- Jessica Elizardo
- Lead Product Marketing Manager :
- Tracy Threlkeld
- Chief Creative Officer :
- Renato Fernandez
- Creative Director :
- Ariel Abramovici
- Creative Director :
- Bruno Acanfora
- Associate Creative Director :
- Mark Winters
- Associate Creative Director :
- Bryan Buckley
- Art Director :
- Will Holmes
- Copywriter :
- Tyler Archibald
- Jr. Art Director :
- Andrew Bae
- Jr. Copywriter :
- Yashashree Samant
- Head of Design :
- Bruno Regalo
- Senior Designer :
- Jake Skirving
- Jr. Designer :
- Andrea Nazarino
- Director of Content Production :
- Guia Iacomin
- Senior Producer :
- Jack Cutler
- Associate Producer :
- Brandon Loftin
- Executive Art Producer :
- Hashi Clark
- Director of Traffic Operations :
- Dessiah Davis
- Director of Business Affairs :
- Robin Rossi
- Chief Strategy Officer :
- Jen Costello
- Group Strategy Director :
- Jesse Unger
- Associate Strategy Director :
- Jonathan Handy
- Sr. Strategist :
- Krystal Hawkins
- Jr. Strategist :
- Hannah Schweitzer
- Head of Connections Planning :
- Albert Kim
- Associate Director of Connections :
- Kevin Bautista
- Data Director :
- Laura Mayer
- Brand Lead :
- Matt Theisen
- Brand Lead :
- Lani Reichenbach
- Account Director :
- Caitlin Miller
- Management Supervisor :
- Oyinda Elias
- Account Supervisor :
- Carlos Quintanilla
- Account Supervisor :
- Sarah Newton
- Account Executive :
- Bridget Derraugh
- Project Manager :
- Lawrence Gonzales
- Chief Creative Officer :
- Val Carlson
- Group Creative Director :
- Andrew Lavery
- Creative Director :
- James Maclean
- Assoc. Creative Director :
- Javier Olivares
- Assoc. Creative Director :
- Megahn O’Neil
- Senior Art Director :
- Ryan Mesnchuk
- Senior Art Director :
- Megan King
- Art Director :
- Taylor Lumley
- Designer :
- Ana Benitez Duarte
- Senior Copywriter :
- Peter Lagosky
- Senior Copywriter :
- Melissa De Sa
- Copywriter :
- Daisy Swain
- Group Strategy Director :
- Jen Goldberg
- Strategy Director :
- Kyle Bottoms
- SVP Client Partner :
- Maria Hodgeson
- VP Client Partner :
- Lauren Rappaport
- Account Director :
- Andrew Burke
- Sr. Account Manager :
- Haley Dodd
- Account Manager :
- Olivia Knight
- Executive Producer :
- Sydney Woodman
- Sr. Producer :
- Audrie Sham
- Sr. Producer :
- Ashleigh Fehmie
- Producer :
- Christine Spitler
- Sr. Producer :
- Vicky Patel
- Producer :
- Lexi Scott
- Producer :
- Sylvia Brach
- Producer :
- Ethan Cole
- Production House :
- Stink Films
- President :
- Daniel Bergmann
- Executive Producer :
- Mungo Maclagan
- Director :
- Traktor
- DOP :
- Par M. Ekberg
- Line Producer :
- Leah Allina
- Editorial :
- ARCADE
- Executive Producer :
- Alexa Atkin
- Lead Editor :
- Jeff Feruzzo
- Lead Editor :
- Brad Wasekwich
- Assistant Editor :
- Ryan Andrus
- VFX :
- Jamm VFX
- Executive Producer :
- Asher Edwards
- Production Coordinator :
- Alexandra Rickards
- Color Producer :
- Anna Dood
- Colorist :
- Adam Scott
- VFX Supervisor :
- Andy Boyd
- VFX Artist :
- Jake Montgomery
- Mix :
- Lime
- Executive Producer :
- Susie Boyajan
- Head Mixer :
- Matt Miller
- Assistant Mixer :
- Ian Connie
- Sound Design :
- String & Tins
- Producer :
- Laura-Leigh
- Sound Designer :
- Culum Simpson
- Music :
- Search Party
- Music Producer :
- Meghan Currier
- Composer :
- Chris James
- Composer :
- Dylan Nowik
- Music :
- South
- Head of Production :
- Ann Haugen
- Producer :
- Ignacio Das
- Writer :
- Vladimir Berkhemer
- Writer :
- Britt Darling
- Writer :
- Dan Pritking
- Writer :
- Jon Darling
- Retouching :
- Diego Speroni
- Digital Artist :
- Diego Speroni
- Digital Assistant :
- Francisco Speroni
- Digital Producer :
- Freddy Fabris
Need a credit fix? Contact the Creativity Editors