Serena Williams is Wonder Woman in first campaign for DirecTV Stream

Tennis pro stars in first push promoting offering previously known as AT&T TV

Published On
Aug 27, 2021

Editor's Pick

Sadly, tennis fans won’t be watching Serena Williams compete at the U.S. Open, but her star continues to shine as a brand ambassador—and as Wonder Woman.

The pro athlete dons the Amazon hero’s red, blue and gold costume and engages in a fierce racket battle with tennis-ball-spewing robots in a blockbuster new spot for DirecTV. (Fellow tennis great John McEnroe also makes a cameo, in a less valorous role.)

Created out of TBWA/Chiat/Day Los Angeles, the ad is part of “Get Your TV Together,” the first campaign announcing DirecTV Stream. The service was formerly known as AT&TV and now falls under the DirecTV umbrella following AT&T’s spin off of its video properties earlier this month. 

The campaign aims to show that DirecTV Stream gives viewers a full entertainment experience comprising live viewing and on-demand, without sacrificing the quality of either offering. Williams as Wonder Woman is meant to embody that concept, though her withdrawal from the U.S. open dilutes the premise and makes for unfortunate timing for the campaign drop this week.

The  new spot was directed by Traktor and produced out of Stink. The campaign will run into early 2022 and includes broadcast spots, social, digital, an interactive game, comic book, OTT, connected TV, OOH and radio.

“The TV campaign is a call to consumers to un-complicate their entertainment lives, and many of the other campaign elements are designed to connect with fans in a new and fun way to showcase the best of live and on-demand,”  said Vince Torres, DirecTV CMO, in a statement.

Credits

Date
Aug 27, 2021
Client :
DirecTV
Agency :
TBWA\Chiat\Day Los Angeles
Chief Marketing Officer :
Vince Torres
VP Advertising and Go-To-Market :
Kendall Thaker
AVP Marketing Management :
Mandy Martin
Director Product Marketing Management :
Sheri Holmes
Director Social Media :
Nick Bianchi
Lead Product Marketing Manager :
Jenn Wang
Lead Product Marketing Manager :
Jessica Elizardo
Lead Product Marketing Manager :
Tracy Threlkeld
Chief Creative Officer :
Renato Fernandez
Creative Director :
Ariel Abramovici
Creative Director :
Bruno Acanfora
Associate Creative Director :
Mark Winters
Associate Creative Director :
Bryan Buckley
Art Director :
Will Holmes
Copywriter :
Tyler Archibald
Jr. Art Director :
Andrew Bae
Jr. Copywriter :
Yashashree Samant
Head of Design :
Bruno Regalo
Senior Designer :
Jake Skirving
Jr. Designer :
Andrea Nazarino
Director of Content Production :
Guia Iacomin
Senior Producer :
Jack Cutler
Associate Producer :
Brandon Loftin
Executive Art Producer :
Hashi Clark
Director of Traffic Operations :
Dessiah Davis
Director of Business Affairs :
Robin Rossi
Chief Strategy Officer :
Jen Costello
Group Strategy Director :
Jesse Unger
Associate Strategy Director :
Jonathan Handy
Sr. Strategist :
Krystal Hawkins
Jr. Strategist :
Hannah Schweitzer
Head of Connections Planning :
Albert Kim
Associate Director of Connections :
Kevin Bautista
Data Director :
Laura Mayer
Brand Lead :
Matt Theisen
Brand Lead :
Lani Reichenbach
Account Director :
Caitlin Miller
Management Supervisor :
Oyinda Elias
Account Supervisor :
Carlos Quintanilla
Account Supervisor :
Sarah Newton
Account Executive :
Bridget Derraugh
Project Manager :
Lawrence Gonzales
Chief Creative Officer :
Val Carlson
Group Creative Director :
Andrew Lavery
Creative Director :
James Maclean
Assoc. Creative Director :
Javier Olivares
Assoc. Creative Director :
Megahn O’Neil
Senior Art Director :
Ryan Mesnchuk
Senior Art Director :
Megan King
Art Director :
Taylor Lumley
Designer :
Ana Benitez Duarte
Senior Copywriter :
Peter Lagosky
Senior Copywriter :
Melissa De Sa
Copywriter :
Daisy Swain
Group Strategy Director :
Jen Goldberg
Strategy Director :
Kyle Bottoms
SVP Client Partner :
Maria Hodgeson
VP Client Partner :
Lauren Rappaport
Account Director :
Andrew Burke
Sr. Account Manager :
Haley Dodd
Account Manager :
Olivia Knight
Executive Producer :
Sydney Woodman
Sr. Producer :
Audrie Sham
Sr. Producer :
Ashleigh Fehmie
Producer :
Christine Spitler
Sr. Producer :
Vicky Patel
Producer :
Lexi Scott
Producer :
Sylvia Brach
Producer :
Ethan Cole
Production House :
Stink
President :
Daniel Bergmann
Executive Producer :
Mungo Maclagan
Director :
Traktor
DOP :
Par M. Ekberg
Line Producer :
Leah Allina
Editorial :
ARCADE
Executive Producer :
Alexa Atkin
Lead Editor :
Jeff Feruzzo
Lead Editor :
Brad Wasekwich
Assistant Editor :
Ryan Andrus
VFX :
Jamm VFX
Executive Producer :
Asher Edwards
Production Coordinator :
Alexandra Rickards
Color Producer :
Anna Dood
Colorist :
Adam Scott
VFX Supervisor :
Andy Boyd
VFX Artist :
Jake Montgomery
Mix :
Lime
Executive Producer :
Susie Boyajan
Head Mixer :
Matt Miller
Assistant Mixer :
Ian Connie
Sound Design :
String & Tins
Producer :
Laura-Leigh
Sound Designer :
Culum Simpson
Music :
Search Party
Music Producer :
Meghan Currier
Composer :
Chris James
Composer :
Dylan Nowik
Music :
South
Head of Production :
Ann Haugen
Producer :
Ignacio Das
Writer :
Vladimir Berkhemer
Writer :
Britt Darling
Writer :
Dan Pritking
Writer :
Jon Darling
Retouching :
Diego Speroni
Digital Artist :
Diego Speroni
Digital Assistant :
Francisco Speroni
Digital Producer :
Freddy Fabris

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