The Most Comfortable, SoCo-Fueled Shampoo Ever
Southern Comfort Launches Newest 'Whatever's Comfortable' Spot
Published On
Jun 10, 2013
Editor's Pick
"Beach" gives way to a non-descript beauty salon in Wieden & Kennedy New York's latest work for Southern Comfort. This time, "Whatever's Comfortable" focuses on the most relaxed man ever, who seems to be more comfortable than anyone has ever been in a wash-chair at a salon, getting his hair shampooed. The campaign seeks to celebrate people who have the confidence to just be themselves, and the spot launched this weekend. Â Print elements feature hands holding glasses of SoCo in various ways.
Credits
- Date
- Jun 10, 2013
- Brand:
- Southern Comfort
- Client:
- Southern Comfort
- Agency:
- Wieden & Kennedy-New York
- Executive Creative Director:
- Ian Reichenthal
- Creative Director:
- Jimm Lasser
- Executive Creative Director:
- Scott Vitrone
- Creative:
- Nick Kaplan
- Creative:
- Jeff Dryer
- Producer:
- Orlee Tatarka
- Head of Content Production:
- Lora Schulson
- Director:
- Tim Godsall
- Assistant Editor:
- Ryan Steele
- Post Executive Producer:
- Sasha Hirschfeld
- Visual Effects Company:
- The Mill
- Head of Production:
- Sean Costelloe
- Senior Producer:
- Charlotte Arnold
- Producer:
- Orlaith Finucane
- Creative Director/Lead Flame Artist:
- Jade Kim
- Compositor:
- John Mangia
- Compositor:
- Sabrina Tenore
- CG Artist:
- Emily Meger
- CG Artist:
- Laurent Giaume
- CG Artist:
- Ari Hwang
- Visual Effects Supervisor:
- Peter Smith
- Visual Effects Supervisor:
- Peter McAuley
- Song:
- The Beat
- Artist:
- Lou Johnson
- Music Supervisor:
- Andrew Charles Kahn
- Music Supervision:
- Good Ear Music Supervision
- Mix Company:
- Sonic Union
- Mixer:
- Steve Rosen
- Executive Producer:
- Holly Vega
- Line Producer:
- Rick Jarjoura
- Production Company:
- Biscuit Filmworks LA
- Director, Photography:
- Darko Suvac
- Editorial Company:
- Mackenzie Cutler
- Editor:
- Gavin Cutler
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Project Type
