There's nothing remotely earnest about this goofy, charming video promoting (SHOPATHON)RED, a month-long fund-raising effort for the Global Fund to Fight AIDS, which launches today (World AIDS Day).
From the start, when we see Jimmy Kimmel dialing the phone to ask a favor of Barry Manilow, it's clear this is a comedic short. The legendary singer-songwriter, sitting at his piano, answers: "Hello, this Barry Manilow, I write the songs that make the whole world sing, how may I help you?"
Jimmy needs a jingle for (SHOPATHON)RED, and he needs Barry to write it. Barry, of course, agrees.
In short order, actress Scarlett Johansson materializes to serve as Barry's muse, and she starts singing a song that he's writing in real time. (You may or may not remember that she's had a bit of a side career as a singer, and released a solo album, "Anywhere I Lay My Head," in 2008.) There are a few false starts and stumbles along the way, but by the end, Scarlett proclaims Barry's peppy jingle to be "catchy."
And hopefully it inspires you to you shop for fashion and lifestyle items for women, men, kids and home at the (SHOPATHON)RED + Gilt microsite; each purchase raises money to fight AIDS.