Nike Revisits 'Animal House' to Celebrate Oregon Ducks Fans
Fun Film Pays Homage to Brand, and Agency's, Local Team
Editor's Pick
If you're an Oregon Ducks fan, you'll know that before the fourth quarter of every home game, the "Shout" scene from "Animal House" plays on the jumbotron. This tradition was born from the fact that the iconic frat-house movie "Animal House" was filmed on the University of Oregon campus.
This fun spot, created by Nike and W&K Portland in homage to their local team, recreates that scene from the film -- but with ex-Oregon athletes playing the part of the toga party-goers. Marcus Mariota takes the infamous John Belushi role, and the band Otis Day and the Knights even reprises "Shout" from the original.
David Gordon Green of Chelsea Pictures directed the five-minute film, which ran during Saturday's game between the Ducks and the Michigan State Spartans. It'll appeal to connoisseurs of the movie even if you don't know who the athletes are -- and it's a great way for Nike (and indeed W&K) to bond with its local fans.
Credits
- Date
- Sep 14, 2015
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Chris Groom
- Creative Director :
- Stuart Brown
- Copywriter :
- Brock Kirby
- Art Director :
- Derrick Ho
- Broadcast Producer :
- Jeff Selis
- Executive Producer :
- Matt Hunnicutt
- Head of Broadcast Production :
- Ben Grylewicz
- Interactive Strategy :
- Reid Schilperoort
- Strategic Planning :
- Brandon Thorton
- Media/Comms Planning :
- Reme DeBisschop
- Media/Comms Planning :
- Brian Goldstein
- Account Team :
- Karelle Dixon
- Account Team :
- Jordan Muse
- Account Team :
- Corey Woodson
- Account Team :
- Tobin Kittoe
- Business Affairs :
- Dusty Slowik
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Joe Staples
- Production Company :
- Chelsea
- Director :
- David Gordon Green
- Executive Producer :
- Allison Amon
- Line Producer :
- Shanah Blevins
- Director, Photography :
- Eric Tremi
- Editorial Company :
- Joint
- Editor :
- Sam Selis
- Editor :
- Matt Hilber
- Post Producer :
- Leslie Carthy
- Post Producer :
- Carly Lagoda
- Post Executive Producer :
- Patty Brebner
- Song :
- "Shout"
- Composer :
- The Isley Brothers
- Performer :
- Otis Day & The Knights
- Mix Company :
- Joint
- Mixer :
- Noah Woodburn
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