The ‘I Voted’ sticker goes digital with these patriotic animated GIFs from Siegel + Gale

Agency's designers created these dynamic versions of the tokens

Published On
Oct 28, 2020

Editor's Pick

The election season has always been fertile ground for creative expression—the ads, the posters, the merch and this time around—the stickers.

Earlier, New York Magazine tapped four dozen artists to rethink the "I Voted" label design that citizens wear with pride after they hit the polls. And now, Omnicom consultancy and agency Siegel+Gale takes a digital approach and had its design team create animated GIF versions of the patriotic tokens. 

Douglas Sellers, executive creative director at Siegel+Gale, says the company's 13-person design team came up with a wide range of ideas that were then narrowed down to 24 animated snickers in the form of GIFs.

One digital sticker places “I Voted” in a thumbs up as a tie-in to likes on social media. Another uses sign language to spell out the phrase in red, white and blue. Yet another shows a ballot with “I Voted” being placed in a ballot box. Several of the GIFs playfully use food to get the idea across: French fries spell out “I Voted” on a picnic blanket, ketchup squirts the words on a hot dog and a bright pink “I Voted” swirls around an ice-cream cone.

“Our studio is always considering how external forces influence our approach to design. Inspired by the energy and enthusiasm around getting out to vote and also the fact that this election cycle is proving to be historic on many levels - we decided to redesign the iconic “I Voted” sticker,” says Sellers. “What you see is a series of very unique animated ideas that reflects the diverse thinking and bespoke approach of our studio.”

All of the designs are available for anyone to download and share on Siegel+Gale’s Instagram account and website. The agency itself is sharing them across social media up to Election Day (when all of its staff will be taking the day off to vote).


Oct 28, 2020
Agency :
Siegel & Gale

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