Thai Life Insurance : Silence of Love

Warning: If you don't cry, you may be a robot.

Published On

Jul 27, 2011

Editor's Pick

Out of Ogilvy & Mather Bangkok comes this tear-jerker for Thai Life Insurance, heavy on theatrical melodrama. The spot zips through the years, depicting a daughter's frustration over her father's shortcomings--which ultimately prove to be minor issues, given the stab-in-the-heart reveal.

The shop has a history of turning on the waterworks for this client, asthis clip from 2009 that won it a prize at the Spikes Asia Award shows.

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Credits

Date: Jul 28, 2011

Brand :: Thai Life Insurance

Client :: Thai Life Insurance

Agency :: Ogilvy & Mather-Bangkok

Executive Creative Director :: Korn Tepintarapiraksa

Copywriter :: Korn Tepintarapiraksa

Copywriter :: Rudee Surapongraktrakool

Agency Producer :: Yuthapong Varanukrohchocke

Creative Planner :: Vanich Jirasuwankij

Creative Planner :: Nuntaporn Laoruangroj

Film Production Company :: Phenomena Co.

Director :: Thanonchai Sornsrivichai

Need a credit fix? Contact the Creativity Editors

Project Type

Video