The GEICO Camel Returns -- This Time, With a New Fixation
Cinema Spots Feature Camel and Gecko Telling You to Silence Your Cell Phone
Published On
Oct 02, 2013
Editor's Pick
Horizon Media and the Martin Agency have launched a new partnership between GEICO, NCM and Screenvision that uses characters from the insurer's spots to tell you to silence your cell phone in the cinema. The first spot uses the Camel from the uber-popular "Hump Day" spot (which was also parodied by Dirk Nowitzki) being a total annoyance in the theater before the movie starts. Of course, he isn't as annoying as "Mike," who appears chatting away on his cell phone.
The second is a remake of the classic "Let's All Go to the Lobby" jingle that promoted concession stands back in the 1950s. Except this time, the Geico gecko is there to stop them from yakking away on their phones.
Credits
- Date
- Oct 02, 2013
- Client :
- Geico
- Client :
- Geico
- Agency :
- The Martin Agency
- Media Agency :
- Horizon Media
- Senior Vice President/Group Creative Director :
- Steve Bassett
- Vice President/Creative Director :
- Wade Alger
- Senior Vice President/Creative Director/Art :
- Sean Riley
- Senior Copywriter :
- Ken Marcus
- Vice President/Agency Executive Broadcast Producer :
- Molly Souter
- Agency Producer :
- Samantha Tucker
- Agency Junior Producer :
- Emily Taylor
- Production Company :
- Hungry Man
- Director :
- Wayne McClammy
- Director, Photography :
- Giles Dunning
- Managing Partner, Executive Producer :
- Kevin Byrne
- Executive Producer/Director, Sales :
- Dan Duffy
- Executive Producer :
- Mino Jarjoura
- Producer :
- Rachel Curl
- Production Supervisor :
- Colette Findley
- Editorial Company :
- Makenzie Cutler
- Editor :
- Dave Koza
- Assistant Editor :
- Patrick Blumer
- Editorial Producer :
- Evan Meeker
- Visual Effects :
- The Mill
- Executive Producer :
- Jared Yeater
- Producer :
- Colin Blaney
- Visual Effects Supervisor :
- John Leonti
- 2D Lead Artist :
- Randy McEntee
- 3D Lead Artist :
- Jeff Lopez
- 3D Artist :
- Ajit Menon
- 3D Artist :
- Cody Chen
- 3D Artist :
- Justin Burton
- 3D Artist :
- Sam Crees
- 3D Artist :
- Sandor Toledo
- 3D Artist :
- Sean Curran
- Colorist :
- Fergus McCall
- Sound Design/Audio Post Company :
- Rainmaker Studios
- Engineer :
- Jeff McManus
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Project Type
