Simply is celebrating its 21st birthday with a boozy national campaign

Coca-Cola Co.-owned brand Simply is celebrating its 21st birthday by launching its first national campaign for Simply Spiked Lemonade, which hit shelves five weeks ago. The boozy beverage is a collaboration between Molson Coors Beverage Company and Coca-Cola. The campaign was done by lead agency of record Mischief and includes six and 15-second spots. It features a video of an animated person made completely out of fruit with a voiceover explaining that the drink is made from real fruit “that left the farm.” The fruit figure makes its way down a busy street full of nightlife before gliding into a club, ending with the campaign's tagline, “It’s getting juicy.” "It's a lot of fun to be part of the cultural groundswell Simply Spiked Lemonade has been brewing—people are genuinely really excited about it," said Greg Hahn, Mischief co-founder and chief creative officer. The beverage comes in 12-pack cans as well as 24-ounce standalone cans with flavors such as lemonade, blueberry lemonade, strawberry lemonade and watermelon lemonade. It contains 5% alcohol by volume and is made from fermented sugar. Since going on the market this summer, Simply Spiked Lemonade has sold over six million cans and earned a 3.6 dollar share of the flavored malt beverage segment, according to IRI multi-outlet and convenience store data. The campaign will appear on primetime national television, radio, streaming and online video, podcasts and paid social media posts.

Simply is celebrating its 21st birthday with a boozy national campaign

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