'The Simpsons' and 'Spinal Tap' are now ancient hieroglyphs

A campaign for the Tribeca Film Festival turns classic TV and films into classical art

Published On
Mar 25, 2019

Editor's Pick

It’s been 30 years since “The Simpsons” first aired on then-fledgling TV network Fox. Since then, it’s become an integral part of our shared cultural experience. Even people who stopped watching the show two decades ago understand references to it, and an entire generation grew up using its lexicon.

To celebrate the impact of the family from Springfield, along with other cinematic cultural touchstones, the Tribeca Film Festival memorialized “The Simpsons” in a format worthy of their significance--as a tableau of hieroglyphic illustrations. There’s Homer in a muumuu, and Homer in space, drawn in the ancient, flattened perspective of the pharaohs. Sideshow Bob dangles Bart by an ankle, Maggie shoots Mr. Burns and Marge is skeptical of the monorail.

The wall-sized murals also feature scenes from “Apocalypse Now,” which is turning 40, “Say Anything,” now 30, and “This Is Spinal Tap,” which has spent 35 years as the quintessential rock mockumentary. DDB New York, which created the campaign, consulted with an Egyptologist from Brown University, who created a hieroglyphic dictionary used to render quotes from the films. A series of six glyphs form the phrase “All of the numbers reach to 11,” and Captain Willard from “Apocalypse Now” gets his own cartouche.

In addition to an installation in Williamsburg, Brooklyn, the campaign is taking over the Oculus at the World Trade Center and runs through the beginning of the festival, April 24.

Credits

Date
Mar 25, 2019
Client:
Tribeca Film Festival
Agency:
DDB NY
Chief Creative Officer:
Ari Weiss
Co-Chief Creative Officer:
Lisa Topol
Co-Chief Creative Officer:
Derek Barnes
Head of Strategy:
Susie Lyons
Executive Creative Director:
Lance Parrish
GCD:
Katie Jensen
Creative Director:
Cristina Rodriguez
Senior Art Director:
Lindsey Eckwall
Senior Copywriter:
Andrew Beckman
Account Lead:
Rebecca Smith
Producer:
Teri Altman
Producer:
Jane Piampiano
Production:
Blacklist
Managing Director:
Adina Sales
Executive Producer:
Andrew Linsk
Production:
Golden Wolf
Creative Director:
Ingi Erlingsson
Executive Producer:
Dotti Sinnott
Art Director:
Stefan Falconer
Art Director:
Sammy Moore
Illustrator:
Josh Ln
Design:
Stefan Falconer
Design:
Sammy Moore
Animation:
Stefan Falconer
Animation:
Ian Pinder
Animation:
Nick Canticus
Animation:
Mike Tyler
2D Animation:
Tom Eide
2D Animation:
Tim Whiting
Music:
Butter Music & Sound
Chief Creative Officer:
Andrew Sherman
Executive Producer:
Ian Jeffreys
Colorist:
Kathy Kim
Post Production:
Smooch
Egyptological Consultant:
Christian Casey

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