A Football Game Turns Into an Awesomely Awkward Disco Party in This Nike Ad
Spot Out of W+K Portland Stars Seattle Seahawks Quarterback Russell Wilson, Who Has a Secret Weapon: the Nike Alpha Menace Elite Cleat
Editor's Pick
In the faceoff betwen the Seattle Seahawks and the San Francisco 49ers shown in this new Nike ad out of W+K Portland, one player -- Seahawks quarterback Russell Wilson -- has a secret weapon: the Nike Alpha Menace Elite football cleat. Wilson's got a powerful grip on the gridiron while his opponents are pathetically slipping and sliding around like they're on roller skates or something.
Actually, make that literally on roller skates. To the strains of Vaughan Mason & Crew's "Bounce, Rock, Skate, Roll," the game suddenly transforms into an awesomely awkward roller disco party, with assorted 49ers haplessly tumbling past the triumphant Wilson.
The spot was directed by Hiro Murai of Doomsday Entertainment. Wilson gets a "Lead Footwear Designer" credit on the cleat itself.
Credits
- Date
- Jun 05, 2017
- Brand :
- Nike
- Client :
- Nike
- Creative Director :
- Ryan O'Rourke
- Creative Director :
- Alberto Ponte
- Creative Director :
- Dan Viens
- Copywriter :
- Kevin Steele
- Art Director :
- Brandon Viney
- Executive Producer :
- Matt Hunnicutt
- Producer :
- Deb Drumm
- Associate Producer :
- Amy Berriochoa
- Account Team :
- Alyssa Ramsey
- Account Team :
- Erik Wade
- Account Team :
- Tobin Kittoe
- Strategic Planning :
- Nathan Goldberg
- Strategic Planning :
- Reid Schilperoort
- Media/Comms Planning :
- Reme DeBisschop
- Media/Comms Planning :
- Ryan Craven
- Media/Comms Planning :
- Justin Bradley
- Business Affairs :
- Anna Beth Nagel
- Creative Management :
- Shannon Hutchinson
- Creative Management :
- Leticia Barajas
- Studio Design :
- Denny Robles
- Studio Design :
- Michael Rosenau
- Studio Design :
- Seth Shelman
- Production Company :
- Doomsday Entertainment
- Director :
- Hiro Murai
- Executive Producer :
- Danielle Hinde
- Line Producer :
- Saul Germaine
- Director, Photography :
- Larkin Seiple
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Angus Wall
- Assistant Editor :
- Lauren Dellara
- Post Producer :
- Amanda Ornelas
- Post Executive Producer :
- Rana Martin
- Editorial Company :
- MPC LA
- Colorist :
- Ricky Gausis
- Executive Producer :
- Meghan Lang
- Producer :
- Reebcca Boorsma
- Associate Producer :
- Elyse Robinson
- Visual Effects Company :
- A52
- Visual Effects Supervisor :
- Andy Barrios
- Head of 2D :
- Pat Murphy
- Visual Effects Producer :
- Michael Steinmann
- Executive Producer :
- Patrick Nugent
- Music and Sound Company :
- Lime Studios
- Sound Designer :
- Michael Anastasi
- Assistant Sound Designer :
- Kai Paquin
- Song :
- Bounce, Rock, Skate, Roll
- Artist :
- Vaughan Mason and Crew
- Executive Producer :
- Susie Boyajan
- Mix Company :
- Lime Studios
- Mixer :
- Rohan Young
- Audio Assistant :
- Ben Tomastik
- Agency :
- Wieden & Kennedy
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