In the faceoff betwen the Seattle Seahawks and the San Francisco 49ers shown in this new Nike ad out of W+K Portland, one player -- Seahawks quarterback Russell Wilson -- has a secret weapon: the Nike Alpha Menace Elite football cleat. Wilson's got a powerful grip on the gridiron while his opponents are pathetically slipping and sliding around like they're on roller skates or something.
Actually, make that literally on roller skates. To the strains of Vaughan Mason & Crew's "Bounce, Rock, Skate, Roll," the game suddenly transforms into an awesomely awkward roller disco party, with assorted 49ers haplessly tumbling past the triumphant Wilson.
The spot was directed by Hiro Murai of Doomsday Entertainment. Wilson gets a "Lead Footwear Designer" credit on the cleat itself.