Tweet Your Smarter Cities Design Idea, and IBM Will Sketch it for You

'Live Drawing Event' on Twitter Marks UN's World Evironment Day

Published On
Jun 01, 2015

Editor's Pick

IBM is asking people to tweet their design ideas for smarter cities to the company, and get a professional sketch in return.

"Sketch Backs", which takes place on June 5, in honor of the 42nd anniversary of the United Nations Environment Program's World Environment Day, is described as a "day long live-drawing event on Twitter" and is part of IBM's People for Smarter Cities initiative.

Contributors need to tweet their ideas to @P4SCities, and IBM's illustrators will sketch their idea to help visually express it and tweet it back to them. The best four ideas will be chosen based on creativity, feasibility, sustainability and most retweeted, and the "People's Choice" will be featured on the People for Smarter Cities website to inspire further debate. The winning sketch will also be finalized by design studio Hort. Ogilvy Paris, the agency behind IBM's previous Grand Prix-awarded Smarter Cities outdoor effort, is responsible for the campaign.

Coincidentally, Twitter named IBM its first ever "Official Partner," following the companies' strategic partnership first announced in October, which has ultimately yielded 10,000 Twitter-trained IBM consultants and a set of data best practices.


Jun 01, 2015
Brand :
Client :
Agency :
Ogilvy & Mather-Paris
Executive Creative Director :
Baptiste Clinet
Executive Creative Director :
Susan Westre
Creative Director :
Daniel Lincoln
Junior Art Director :
Edward Macaulay
Copywriter :
Nick Bakshi
Social Lead :
Andrea Colaianni
Social Lead :
Sharlene Mnard
Social Lead :
Stephane EspasaTudo
Social Lead :
Marine Paris
Media Lead :
Darlene Lee
Media Lead :
Sarah la Rocca
Jacelyn Swenson
Suzanne Assaf
International Communications :
Kim Ball

Need a credit fix? Contact the Creativity Editors

Project Type