Skittles gives a platform to LGBTQ+ creators for Pride 2021

'QueeR Codes' and murals commissioned across the country link to LGBTQ+ stories, art and resources

Published On
Jun 07, 2021

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In celebration of Pride Month, Skittles has brought back its wrappers and candies stripped of their signature multi colors. The packaging is part of the brand’s "#OneRainbow" campaign that donates $1 to GLAAD for every Pride Pack of Skittles sold (up to $100,000). The idea previously generated controversy when it involved an all-white pack. The brand has since gone with an all-gray look (though some still take issue with it).

In addition to "giving up its rainbow," the Mars Wrigley candy brand is broadening its Pride efforts by showcasing LGBTQ+ creators on a dedicated website, promoted by murals in cities across the nation.

Mural 1

Skittles partnered with queer artists in Newark, Nashville, Atlanta and San Antonio to create the murals. In diverse styles, the vibrant and be-rainbowed paintings depict celebrants holding up messages like “Proud to Be Southern and Queer” and “Love for All.”

A mural by Jae Lin, which is on display in San Antonio, TX, shows a graphic mountain sunset with the message, “We have always existed. We have always belonged.”

Mural 4

Each work features a "QueeR Code," which is “a QR code, but queer," the brand explains.

The code links to Skittles’ site that showcases stories and content from LGBTQ+ creators across the U.S., like queer author and influencer Blair Imani, makeup artist and mariachi musician Ayan the Makeup Mariachi and drag king Tenderoni.


Mural 2

“Skittles is committed to supporting the LGBTQ+ community,” said Fernando Rodriguez, Mars Wrigley’s Senior Brand Manager, in a statement. “With our QueeR Codes program we’ve focused on increasing visibility around the intersectionality of artists and creators within the LGBTQ+ community, to help shape a world that is connected, caring and celebratory.”

Mural 3