Skittles 'recolors the rainbow' for U.K. Pride

Adam&Eve/DDB campaign brings archive images to life

Published On
Jun 29, 2021

Editor's Pick

Skittles is "recoloring the rainbow" this year for U.K. Pride, by adding color to archive LGBTQ+ images. 

In a social and digital campaign by Adam&Eve/DDB, the Mars Wrigley candy brand is partnering with the publication Gay Times and the charity Queer Britain to bring the images to life for a new generation. The brand is displaying images of a 1971 Gay Liberation Front protest in London's Trafalgar Square, a Lesbian Strength march in 1985, including activist Femi Otitoju, and photos from New York Pride events in the 1970s.


Skittles Pride Black Lesbians, London 1985


Skittles Pride New York, 1975


Skittles Pride San Francisco, 1976


The campaign is also calling on people to submit their own historical images to a portal,, so they can also be recolored. The portal was created by Gay Times, and sits alongside a hub featuring videos and stories behind the photography.

“Every Pride, Skittles takes the rainbow off their packs, so Pride can take center stage," said Richard Brim, chief creative officer at Adam&Eve/DDB. "This year we’ve taken this a step further by using our rainbow to restore iconic black & white photographs from Pride’s history to their full color and vibrancy. Because what better way to celebrate Pride than to tell the stories of the movement’s first marches to a new generation of pride-goers.”


Jun 29, 2021
Client :
Skittles (UK)
Agency :
Adam & Eve/DDB
Chief Creative Officer :
Richard Brim
Creative Director :
Ben Stilitz
Creative Director :
Colin Booth
Creative :
Nick Howard
Creative :
Nick Stone
Creative :
Clarissa Dale
Creative :
John Trainor-Tobin
Social Director :
Rebecca Wilson
Agency Producer :
Amy Simmons
Planner :
David Mortimer
Joint CEO :
Tammy Einav
Joint CEO :
Mat Goff
Group Managing Director :
Fiona McArthur
Managing Partner :
Charlotte Cook
Project Manager :
Linda-Aileen Macfarlane
Account Manager :
Janki Shah
Account Executive :
Becky Kilner
Project Management :
Linda-Aileen Macfarlane
Design :
King Henry
Head of Design :
Alex Fairman
Designer :
Martin Murphy
Artwork Manager :
Dave Callow
Design Director :
Rob Wallis
Retoucher :
Jon Webb
Retouching Studio Manager :
Dan Sandalls
Media Agency :
Media Planner :
Richard Mashiter
Media Planner :
Paige Eaton
Colouriser :
Visual Historian :
Jordan J. Lloyd
Assistant :
Joshua Barrett
Strategic Partner :
Executive Creative Director :
Josh Fletcher
Art Director :
Jack Rowe
Creative :
Umar Sarwar
Producer :
Sophie Christophersen
Client Service Director :
Georgie Frampton
Senior Client Service Manager :
Georgie Nunan
Tag Warner
Lead Business Manager :
Tiff Grumble
Group Comms and Marketing Manager :
Jared Fleming
Editorial Director :
Lewis Corner

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