Smuggler and Droga5 bring Broadway to your living room with 'Sing Street: Grounded'

Tonight on Facebook Live cast from the musical postponed during the pandemic will perform from around the world in benefit for NYC Mayor's Fund and Broadway Cares

Published On
Apr 30, 2020

Editor's Pick

On March 26, the musical “Sing Street,” the theatrical adaptation of John Carney’s 2016 indie film, was set to make its Broadway debut at New York’s Lyceum theater—until the pandemic shuttered the Great White Way.

But now, production company Smuggler and agency Droga5 are uniting the show’s entire talent lineup from around the globe to bring a taste of the show to the isolated while supporting those hard hit by the pandemic in “Sing Street: Grounded—at Home With the Broadway Cast.”

The event will stream on Facebook Live from 6:30 PM EST as a benefit for the Mayor’s Fund to Advance New York City and Broadway Cares/Equity Fights AIDS. It will feature all the cast members performing some of the show’s key moments and songs from their own homes across Ireland, Great Britain and eight U.S. states— California, Florida, Massachusetts, Michigan, New Jersey, New York,  Pennsylvania and Vermont.

The original musical, set in 1980s Dublin, tells the story of a teenager Conor (Brenock O’Connor), who sets out to form a band with his friends to win the heart of a girl he has a crush on, Raphina (Zara Devlin).  It was directed by Tony winner Rebecca Taichman with a book by Tony winner Enda Walsh and score from the original film’s director Carney and Gary Clark. 

Patrick Milling-Smith and Brian Carmody, co-founders of Smuggler, also served as producers of the show after having seen success with other theatrical productions including the Tony Award-winning “Once” and the stage adaption of Hollywood producer Robert Evans' autobiography “The Kid Stays in the Picture.” 

Milling-Smith says that the idea to bring the talent together in tonight’s benefit came from Droga5 Creative Chairman and Founder David Droga.

“I sent David Instagrams of the band posting themselves, and he came back saying, ‘We should do this as a show from their bedrooms.’ That’s where the ‘grounded’ idea came from.”

Tonight's performance will feature the cast, consisting largely of young up-and-comers, singing and playing their instruments together from their far-flung homes—but it won’t attempt to be a full-blown recreation of the stage show. 

“It’s not pretending to be the full play," Droga says. "It just wants to be a beautiful evening at home that hopefully raises money for those keeping us safe. Sincerity matters more than perfection.”

“There’s no way you can recreate Rebecca’s show in a Zoom from people’s homes,” adds Milling-Smith. 

Instead, Smuggler tapped its veteran director Henry-Alex Rubin to helm the project remotely. The company sent each of the talent production kits consisting of shotgun mics, a simple light and AirPods to ensure consistency and quality of the performances. Also crucial was a technical director, Brett Dicus, to serve as an air traffic controller to drop the talent onto screen at the right moments, as well as a sound engineer.

To promote the event, Droga5 and Smuggler also created blooper-style teasers showing the cast trying to rehearse for the show—only to be interrupted (as many of us are now) by roommates, siblings or pets. There's even a fun plug from '80s heartthrob, Duran Duran bass guitarist John Taylor.



During the Facebook Live stream tonight, the audience will be able to donate directly to beneficiaries the Mayor’s Fund and BC/EFA.

While supporting those helping out and hard hit during the crisis, the benefit also promises a fresh entertainment offering for those who’ve exhausted their binge collections. Moreover, it’s a welcome outlet for the show’s young talents who were ready to make their Broadway debut.

“These kids were like finely-tuned Olympians who were about to do trials—and suddenly it was all on hold,” Milling-Smith says.


Apr 30, 2020
Agency :
Droga5-New York
Production Company :
Creative Chairman :
David Droga
Global Chief Creative Officer :
Neil Heymann
Creative Director :
Lauren Ferreira
Sr. Art Director :
Bastien Grisolet
Associate Creative Director :
Michael Kleinman
Art Director :
Astrid Andujar
Copywriter :
Emily Chang
Art Director :
Bowook Yoon
Copywriter :
Mia Madrid
Executive Design Director :
Rich Greco
Group Experience Design Director :
Craig Wong
Chief Creation Officer :
Sally-Ann Dale
Director of Innovation :
Justin Durazzo
Senior Producer :
Alyssa Cashman
Producer Film :
Stephanie Hill
Producer Interactive :
Hannah Ades
Group Communications Strategy Director :
Yan Wang
Sr Communications Strategist :
Tattiana Bamba
Account Director :
Rosalie Bonner
PR & Communications Director :
Danny Hernandez
PR & Communications Coordinator :
Samantha Cavanagh
Project Manager :
Christine DiStasio
Director of Business Affairs :
Dan Simonetti
Business Affairs Manager :
Ann-Marie Turbitt
Production Company :
Co-founder / Executive Producer :
Patrick John Milling-Smith
Director :
Henry-Alex Rubin
Co-founder / Executive Producer :
Brian Carmody
Executive Producer :
Drew Santarsiero
Line Producer :
Alec Sash
Head of Production :
Alex Hughes
Technical Producer :
Brett Dicus
Chief Operating Officer :
Andrew Colon
Production Consultant :
Mark Perez
Editor :
Vito DeCandia
Post Supervisor :
Filip Ilic
Sound Engineer :
Greg Kanan
Company :
Sing Street Company
Director :
Rebecca Taichman
Producer :
Barbara Broccoli
Producer :
Patrick John Milling-Smith
Executive Producer :
Patrick Daly
Executive Producer :
Alecia Parker
Composer / Lyricist :
Gary Clark
Music Supervisor Orchestrations :
Peter Gordeno
Music Director :
Fred Lassen
General Manager :
Marcia Goldberg
Production Stage Manager :
Matt DiCarlo
Editorial :
Lost Planet
Senior Editor :
Charlie Johnston
Senior Cutting Assistant :
Steven San Miguel
Executive Producer :
Krystn Wagenberg
Senior Producer / Head of Production :
Casey Cayko
Method Studios
EVP Mg Dir NA Advertising and Production :
Stuart Robinson
Executive Producer :
Jesse Kurnit
Creative Director :
Warren Paleos
Executive Creative Director :
Randie Swanberg
Senior Design Producer :
Emily Schaeberle
VFX Assistant :
Nico Johnson
Production Coordinator :
Kyle Fader
Flame Artist :
Ian Holland
Flame Artist :
Mario Caserta
Flame Artist :
Jason Frank
Flame Artist :
Adam Watson
Flame Artist :
Mark Woit
Creative Technology :
Oleg Pashkovsky
Sound - Supervision & Design :
JSM Music
CCO / Executive Producer :
Joel Simon
Sound Design :
Nathan Kil
Sound - Mix :
Heard City
Mixer :
Jeremy Siegel
Producer :
Andi Lewis

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