Elton John is a hungry rapper in Snickers' latest body-switching move

Candy brand adds another celebrity to roster of shape-shifting celebrities

Published On
Aug 30, 2018

Editor's Pick

Snickers' long-running "You're Not You When You're Hungry" campaign has made a tradition of putting celebrities into incongruous, awkward spots that let them flex their comedic chops. The series began with a rough-and-tumble Betty White and a wonderfully snarky Aretha Franklin, and has included stars like Danny Trejo, Robin Williams and Rowan Atkinson (reprising Mr. Bean).

Now Elton John takes a turn, in all his glam glory. A rap battle, already in progress unfolds at a house party. U.K. rapper Emarr Kuhomano finishes strong, and Monique Lawes introduces the challenger, Boogie, a West Coast rapper signed to Eminem's Shady Records.

Only Boogie's hungry, and in the guise of Sir Elton, he begins belting out "Don't Go Breaking My Heart." A quick assist from Femi Nylander gets him fed and back on his game.

The 60-second spot from AMV BBDO will run on TV in the U.S. beginning next week and will also air in the U.K., Germany and Russia.

Credits

Date
Aug 30, 2018
Brand :
Snickers
Agency :
AMV BBDO-London
Production Company :
Biscuit
Director :
Andreas Nilsson
Director of Photography :
Lasse Frank
Executive Producer :
Rupert Reynolds-MacLean
Producer :
Kwok Yau

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Project Type
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