Elton John is a hungry rapper in Snickers' latest body-switching move
Candy brand adds another celebrity to roster of shape-shifting celebrities
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Snickers' long-running "You're Not You When You're Hungry" campaign has made a tradition of putting celebrities into incongruous, awkward spots that let them flex their comedic chops. The series began with a rough-and-tumble Betty White and a wonderfully snarky Aretha Franklin, and has included stars like Danny Trejo, Robin Williams and Rowan Atkinson (reprising Mr. Bean).
Now Elton John takes a turn, in all his glam glory. A rap battle, already in progress unfolds at a house party. U.K. rapper Emarr Kuhomano finishes strong, and Monique Lawes introduces the challenger, Boogie, a West Coast rapper signed to Eminem's Shady Records.
Only Boogie's hungry, and in the guise of Sir Elton, he begins belting out "Don't Go Breaking My Heart." A quick assist from Femi Nylander gets him fed and back on his game.
The 60-second spot from AMV BBDO will run on TV in the U.S. beginning next week and will also air in the U.K., Germany and Russia.
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Credits
- Date
- Aug 30, 2018
- Brand :
- Snickers
- Agency :
- AMV BBDO-London
- Production Company :
- Biscuit
- Director :
- Andreas Nilsson
- Director of Photography :
- Lasse Frank
- Executive Producer :
- Rupert Reynolds-MacLean
- Producer :
- Kwok Yau
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