Snoop Lion, it seems, has become the top Dogg of all pitchmen, endorsing everything from Nike to Colt45 to his own rolling papers, and now, Overstock.com. The rap star/actor recently launched The Snoopermarket, a boutique on the discount shopping site featuring his favorite product picks (among them, a giant canvas of a lion's head, a hemp bag, and Orly nail polish, adidas gear) as well as those of his family (pink earrings, leather couch, workout gear.) The rapper and his clan also pimp the shop in a web film, in which he sits in a plush, posh all-white den as he fields his posse's pleas for various goods.