Snyder’s of Hanover releases country heartbreak ballad

The song is part of a campaign for the snack brand’s new Nashville Hot Pretzel Pieces

Published On
Jul 19, 2023
Snyder's brand vinyl record, "Left Me For Pretzels"

Editor's Pick

Snyder’s of Hanover rolled out a new Nashville Hot flavor for its pretzel pieces last month—and it broke one chicken’s heart.

In a nod to traditional Nashville Hot chicken, Snyder’s and Saatchi & Saatchi have released a new country heartbreak ballad, sung by fictional chicken-man country crooner Travis Byrd. The song, “Left Me for Pretzels,” is about the Nashville Hot flavor leaving chicken for pretzel pieces.

Fans can hear the song on Snyder’s of Hanover’s TikTok and Instagram. Viewers who interact with the post might be chosen to win a limited-edition vinyl of the song. 

The new flavor is a favorite among Gen Z, millennials, and Gen X, according to recent consumer research from Circana.



Jul 19, 2023
Client :
Snyder’s of Hanover
Agency :
Saatchi & Saatchi
Chief Marketing Officer :
Janda Lukin
VP Integrated Marketing :
Chris Tutor
Director Consumer Connections :
Sarah Levine
Manager Consumer Connections :
Andrew Spring
Director Media and Analytics :
Brandon Goodman
Director of External Comms and Social Media :
Bethridge Toovell
Senior Manager Social Media External Communications :
Lara Nicotra
Media Manager :
Brian McCloskey
PR Manager :
Kara Colety
VP :
Nick Hammitt
Director :
Justin Matijicio
Brand Manager Equity :
Matt Venutrella
Chief Creative Officer :
Marcos Kotlhar
Executive Vice President :
Dustin Tomes
Executive Vice President :
Nick Kaplan
Executive Creative Director :
Dustin Tomes
Executive Creative Director :
Nick Kaplan
Senior Vice President :
Evan Schultz
Creative Director :
Evan Schultz
Associate Creative Director :
Marie Strycharz
Associate Creative Director & Art Director :
Pedro Sampaio
Associate Creative Director :
Emily Galvin
Associate Copywriter :
Danny Todesca
Junior Copywriter :
Jake Marchant
Executive Producer :
Mary Morgan
Producer Broadcast Direction :
Reid Pierce
Senior Business Affairs Manager :
Mike Heaton-Grill
Executive Vice President :
Caitlin Reynolds
Portfolio Lead :
Caitlin Reynolds
Account Director :
Rebecca Hickman
Account Executive :
Kristina Renaud
Project Manager :
Jessica Nazzareno
Director Program Management :
Daniela Contreras
Strategy Director :
Kris Weldon
Senior Digital Strategist :
Ali Gomez
Director :
Sheena Brady
Producer :
Annalise Rowane
Post Production :
PXP Studios
Editor :
Matt Slamowitz
Editor :
Julia Marshall
Assistant Editor/GFX :
Doug Zaner
Producer :
Michelle Rand
Music :
Media Agency :
Spark Foundry
Sarah Kramer
EVP Account Management :
Jennifer Byrnes
Associate Media Director :
Rebecca Kantor
Manager Planning :
Madison Kopack
Director Social :
Jordan Arenas
Associate Director :
Alise Cruice
Communications :
Zeno Group
Missy Maher
Andrea Betts D'Alessio
VP :
Nirmala Singh
Senior Account Supervisor :
Gina Petraglia

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