Snyder’s of Hanover releases country heartbreak ballad
The song is part of a campaign for the snack brand’s new Nashville Hot Pretzel Pieces
By
Erika Wheless
Published On
Jul 19, 2023
Editor's Pick
Snyder’s of Hanover rolled out a new Nashville Hot flavor for its pretzel pieces last month—and it broke one chicken’s heart.
In a nod to traditional Nashville Hot chicken, Snyder’s and Saatchi & Saatchi have released a new country heartbreak ballad, sung by fictional chicken-man country crooner Travis Byrd. The song, “Left Me for Pretzels,” is about the Nashville Hot flavor leaving chicken for pretzel pieces.
Fans can hear the song on Snyder’s of Hanover’s TikTok and Instagram. Viewers who interact with the post might be chosen to win a limited-edition vinyl of the song.
The new flavor is a favorite among Gen Z, millennials, and Gen X, according to recent consumer research from Circana.
Credits
- Date
- Jul 19, 2023
- Client :
- Snyder’s of Hanover
- Agency :
- Saatchi & Saatchi
- Chief Marketing Officer :
- Janda Lukin
- VP Integrated Marketing :
- Chris Tutor
- Director Consumer Connections :
- Sarah Levine
- Manager Consumer Connections :
- Andrew Spring
- Director Media and Analytics :
- Brandon Goodman
- Director of External Comms and Social Media :
- Bethridge Toovell
- Senior Manager Social Media External Communications :
- Lara Nicotra
- Media Manager :
- Brian McCloskey
- PR Manager :
- Kara Colety
- VP :
- Nick Hammitt
- Director :
- Justin Matijicio
- Brand Manager Equity :
- Matt Venutrella
- Chief Creative Officer :
- Marcos Kotlhar
- Executive Vice President :
- Dustin Tomes
- Executive Vice President :
- Nick Kaplan
- Executive Creative Director :
- Dustin Tomes
- Executive Creative Director :
- Nick Kaplan
- Senior Vice President :
- Evan Schultz
- Creative Director :
- Evan Schultz
- Associate Creative Director :
- Marie Strycharz
- Associate Creative Director & Art Director :
- Pedro Sampaio
- Associate Creative Director :
- Emily Galvin
- Associate Copywriter :
- Danny Todesca
- Junior Copywriter :
- Jake Marchant
- Executive Producer :
- Mary Morgan
- Producer Broadcast Direction :
- Reid Pierce
- Senior Business Affairs Manager :
- Mike Heaton-Grill
- Executive Vice President :
- Caitlin Reynolds
- Portfolio Lead :
- Caitlin Reynolds
- Account Director :
- Rebecca Hickman
- Account Executive :
- Kristina Renaud
- Project Manager :
- Jessica Nazzareno
- Director Program Management :
- Daniela Contreras
- Strategy Director :
- Kris Weldon
- Senior Digital Strategist :
- Ali Gomez
- Director :
- Sheena Brady
- Producer :
- Annalise Rowane
- Post Production :
- PXP Studios
- Editor :
- Matt Slamowitz
- Editor :
- Julia Marshall
- Assistant Editor/GFX :
- Doug Zaner
- Producer :
- Michelle Rand
- Music :
- Overcoast
- Media Agency :
- Spark Foundry
- CEO :
- Sarah Kramer
- EVP Account Management :
- Jennifer Byrnes
- Associate Media Director :
- Rebecca Kantor
- Manager Planning :
- Madison Kopack
- Director Social :
- Jordan Arenas
- Associate Director :
- Alise Cruice
- Communications :
- Zeno Group
- EVP :
- Missy Maher
- SVP :
- Andrea Betts D'Alessio
- VP :
- Nirmala Singh
- Senior Account Supervisor :
- Gina Petraglia
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