Apple's Touching Holiday Spot About a Girl and Her Grandma Will Leave You in Tears
Simple Yet Powerful Ad Shows How Company's Devices Can Help Make Amazing Presents
Dec 15, 2014
Apple once again shows it can do touching holiday ads with the best of them in this beautifully understated spot created out of TBWA/Media Arts Lab and directed by Park Pictures' Lance Acord. It's all about a girl creating a gift for her grandmother, using Apple technology to turn an old tune, "Our Love Is Here to Stay," into a duet. As her grandmother listens to the song at the breakfast table on an iPad Mini while looking at the old photographs her granddaughter has collected, it's difficult to stay dry-eyed.
Like last year's Apple Emmy-awarded holiday spot, A Harris Family Holiday, also directed by Mr. Acord, this too focuses on the touching presents you can make with Apple devices, but if anything this 2014 effort is simpler, quieter and arguably, more powerful.