Sprout has an Alexa skill to help frustrated parents with mealtime

'Sophie Sprout' plays fun songs and does the sound effects too

Published On
Jun 28, 2018

Editor's Pick

Getting babies and little kids to eat their food without fuss can be something of a parental nightmare. So why not outsource it to Alexa?

Sprout organic babyfood is doing just that: its "Sophie Sprout" Alexa skill for the voice assistant will play fun food-themed songs and adventures for kids to listen to while they eat, along with sound effects encouraging them to put the food in their mouth, like the classic airplane or choo-choo train.

New York agency Walrus wrote and produced all nine songs with the help of songwriter Nathan Michel-- and according to the agency, they're designed to "not drive you crazy after you've heard them 20 plus times."

Frankly, even if they did drive you crazy, if it helps get a toddler to eat, it's worth it.

Credits

Date
Jun 28, 2018
Brand:
Sprout
Agency:
Walrus

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Project Type