Squirt, tinkle, splash! Sounds capture the chaos of home life in Dettol cleaning ad

Spot from McCann London takes a sonic approach to promoting the brand's cleaning products

Published On
Aug 16, 2022

Editor's Pick

A new spot from Dettol, the Reckitt-owned household cleaning brand, creatively uses sound to reflect the messy chaos of home life, recording every tinkle, splash and squeak of a family's day.

The ad depicts a sequence of spills and messes, from accidental sauce squirts to a kid's pee, messy football boots, dusty tablets, toothbrushing stains and more.  Along the way, all of these are cleaned up by Dettol's range of sprays and wipes. The tagline is "Let Life Flow."

The campaign was created via McCann London and directed by Charlie Thorne of Oto Films. It's running on TV, digital, social, radio and point of sale in the U.K.

“Dettol has for many years been part of the everyday lives of many households," said Mathieu Desbrandes, category marketing manager at Dettol, in a statement. "This campaign is a chance to celebrate and beautify the little messes and chaos of daily life as they happen. Our products are consumers’ trusted partners to get both the cleaning and disinfecting job done in a quick wipe or a simple spray."

"Sound design quickly became the focal point for our story, informing what we shot and how we shot it," added Matt Crabtree, creative director at McCann London, in a statement. "The campaign is a visceral and textural symphony showing how a quick squirt or wipe of Dettol can effectively kill 99.9% of germs when cleaning the splats, splashes, spills and scrapes of life in its wonderfully chaotic flow."



Aug 16, 2022
Client :
Agency :
McCann London
Category Marketing Manager :
Mathieu Desbrandes
Brand Manager :
Mandi Wong
Chief Creative Officer :
Laurence Thomson
Chief Creative Officer :
Rob Doubal
Chief Strategy Officer :
Theo Izzard-Brown
Creative Director :
Matt Crabtree
Creative Director :
Melissa Down
Creative Team :
Richard Holmes
Creative Team :
Zac Ellis
Design :
Jason Smith
Business Director :
Joe Thomson
Account Director :
Mike Knowles
Senior Account Manager :
Harriet Bates
Strategy Director :
James Clee
Project Manager :
Nishita Upadhyay
Head of Integrated Production :
Sophie Chapman-Andrews
Executive Producer :
Amos Usiskin
Senior Producer :
Kal Tank
Producer :
Amber Brown
Business Affairs Lead :
Val Boyce
Creative Director :
Jo Jenkins
Creative Lead :
Matthew Beevor
Creative Lead :
Lucia Mencos
Creative Lead :
Tania Bell
Designer :
Suzani Reitz
Motion Graphics :
Riccardo Vitale
Motion Graphics :
Skye Svorinic
Brand Partner :
Becki Woodage
Project Manager :
Via Henderson
Production Company :
OTO Film
Director :
Charlie Thorne
Director of Photography :
Ian Murray
Executive Producer :
Tomasz Kozera
Producer :
Agata Wiśniewska
Production Manager :
Janek Białobłocki
Editor :
Charlie Moreton
Colorist :
Matt Turner

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