A Soundtrack for Every Car Ride

Suzuki Australia needed a way to increase demand for their flagship car, the Vitara, and remind people why the Vitara is designed to make every trip an adventure. We worked with Suzuki Australia and renowned sea shanty band, The Longest Johns, to create an album of “Land Shanties” as a soundtrack to the Suzuki Vitara, available to stream on Apple Music & Spotify. With the Vitara making every trip an adventure, the album is designed to be the backdrop for that, no matter where you're headed. We then brought to life an integrated campaign across TV, radio, social, online and outdoor channels to show how the Suzuki Vitara, alongside the Land Shanties soundtrack, romanticizes life's every day car rides. The ‘Land Shanties’ album attracted over 50,000 streams during launch week and Suzuki has seen unprecedented demand for Vitara test drives in Australia. Stream the album on Spotify: https://open.spotify.com/playlist/1q6BmHB9u3Q76STdSkFF78 Listen to the album on Apple Music: https://music.apple.com/us/album/land-shanties/1582152201

A Soundtrack for Every Car Ride

Featured Stories