Toshiba : Space Chair

Toshiba and Grey London take a chair into space to film the world's highest commercial.

Published On
Nov 16, 2009

Editor's Pick

In its latest outing for Toshiba, Grey London collaborated with The Mill to film "the world's highest commercial," shot 98,000 feet above Nevada's Black Rock desert.

To capture the spot's footage, two Toshiba hi-def IK-HR1S video cameras and a lightweight chair were suspended from a high altitude helium balloon and floated into space until the chair exploded from extreme atmospheric pressure 98,268 feet. See the making of the Space Chair spot was made here.

Credits

Date
Nov 17, 2009
Brand:
Toshiba
Client:
Toshiba
Agency:
Grey-London
Creative:
Andy Amadeo
Creative:
Nils Leonard
Producer:
James Covill
Production Company:
Hungry Man
Director, Photography:
Harris
Producer:
Matt Jones
Editing Company:
The Whitehouse
Editor:
Russell Icke
Editor:
Ed Enayat
Post Production:
The Mil
Colorist:
Seamus O'Kane
2D Lead Artist:
Adam Grint
Executive Producer:
Matt Buels

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Project Type