Hyundai Introduces Ridiculous Looking Car on 'Walking Dead' Season Premiere

Innocean Invites You to Make Your Own Zombie Mobile

Published On
Oct 14, 2013

Editor's Pick

During AMC's season premiere of The Walking Dead, Hyundai broadcast this spot featuring a cast of characters who could have easily been mistaken for the latest round of newcomers to the show. Created out of Innocean and directed by Biscuit's Mike Maguire,it starred a group of scruffy renegades and one ruffian leader-type who looked like a cross between Sheriff Rick Grimes and bad seed Merle Dixon (who turned, and then got his head bashed in during the previous season). The crew discusses its options for ammo and protection. One guy manages to get by with a mere stick, while the leader can probably imagine a whole life ahead of him, thanks to his unique set of wheels.

The spot also invites viewers to create their own Zombie Survival Machines via the previously released special app and website Walking Dead Chop Shop.


Oct 14, 2013
Brand :
Client :
Agency :
Director :
Mike Maguire
Production Company :
Biscuit Filmworks
Executive Creative Director :
Greg Braun
Creative Director :
Barney Goldberg
Creative Director :
Scott Muckenthaler
Creative Director :
Tom Pettus
Art Director :
Arnie Presiado
Copywriter :
Jeb Quaid
Vice President/Director, Integrated Prod :
Jamil Bardowell
Executive Producer, Content Production :
Brandon Boerner
Product Specialist :
Lawrence Chow
Director, Photography :
Neil Shapiro
Executive Producer :
Colleen O'Donnell
Producer :
Tracy Broaddus
Production Supervisor :
Mitch Livingston
Casting Agent :
Mary Ruth
Editorial Company :
Union Editorial
Editor :
Jim Haygood
Vice President, Executive Producer :
Megan Dahlman
Music Company :
Online :
Union Editorial
Mix :
Eleven Sound
Producer :
Jonathan Stanford
Telecine :
Company 3
Color Correction :
Dave Hussey
Managing Director :
Shawn Lacy
Production Design :
Alexis Ross

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Project Type