Decathlon Invented a Gift Wrap That Will Help With Your New Year Workout

Product Is Made Out of Microfiber Used for Sports Towels

Published On
Jan 02, 2018

Editor's Pick

As people clear up the detritus of the holidays and throw out their used gift wrap, some customers of French sporting goods retailer Decathlon may be using theirs for their New Year workout.

The store, and agency BBDO Belgium, created a gift wrap that's made from the same microfiber fabric as its Nabaiji sports towels and a ribbon with the same elastic material as the Domyos resistance band. So you can get started with your new year's resolutions straight away, and be kinder to the environment too.

Credits

Date
Jan 02, 2018
Agency:
BBDO-Belgium
Brand:
Decathlon
Client:
Decathlon

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Project Type