Spotify opened a record shop to showcase 'living' album covers

Experiential campaign from Fig showcased platform's new Canvas feature

Published On
Nov 12, 2019

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Last month, Spotify debuted “Canvas,” a feature which gives artists the ability to create an eight-second looping video—a moving album cover, of sorts— for each of their tracks on the platform. To promote Canvas, the company tapped New York shop Fig to create a “store” to showcase some of the best Canvases created to date in a real-world setting.

Last month during the Austin City Limits music festival, Fig along with production and VFX shop The Mill opened “Canvas Records,” an audiovisual listening bar where visitors could enjoy the tunes while experiencing the Canvases as living, breathing artworks, each one resting inside a custom frame that mimicked classic vinyl record sleeves. 

Visitors could pick up “albums” from artists like Lil Wayne Billie Eilish, Bon Iver and John Mayer while the visuals moved on the sleeves. Codes featured on the back of each record could be scanned by guests so they could listen to the tunes simultaneously.

The experiential event also featured a “listening bar" where bartenders served custom cocktails inspired by the various Canvases as parabolic speakers installed overhead played the associated songs.

All 100 canvases that were on show at the event can be seen on this Spotify playlist.