Watch Seniors Groove to 'Milkshake' in Vodafone's New Ad

Pensioners Jiggle to Contemporary Hits in U.K. Ad

Published On
May 07, 2014

Editor's Pick

People singing along to music in public might be an everyday sight in the age of smartphones, but Vodafone gives it a twist in this new U.K. ad- - the music lovers are from your grandma's generation. The senior citizens sing along to contemporary hits from the likes of Kelis, MIA and more in the spot by RKCR/Y&R, which was directed by Somesuch & Co's Kim Gehrig. While the idea could be said to be borderline patronizing, all of them look as if they're having a great time.

The ad promotes Vodafone's 4G content offers, which includes music streaming from Spotify. A social media element will encourage people to share their passions with stories and photos on Twitter using the #mostdevoted hashtag.