Peacocks, Bathroooms and Berlin; Fashionistas Are Loving Gucci's SS16 Ads

Campaign Takes Inspiration From 80s German Pop Culture

Published On
Jan 07, 2016

Editor's Pick

One model skates with a peacock, while others hang out by the hand dryer in a lurid pink bathroom in Gucci's Spring Summer 16 advertising campaign, which has impressed the fashion world.

Shot in Berlin by Glen Luchford, the campaign combines a vibrant color palette, florals, glitter and a healthy dose of eccentricity to come up with a look that was apparently inspired by Germany's '80s pop culture. Gucci's flamboyant new look has been taking shape under Alessandro Michele, who took over the label last year.