Hear what trolls say about a pole dancing champion in Sprite's latest 'Haters' film

Spot featuring Alberto Del Campo continues anti-cyberbullying campaign via Santo

Published On
Mar 08, 2019

Editor's Pick

In Sprite's latest piece of content in its "I Love You Haters" anti-trolling campaign, we get to see what the haters say about a champion pole dancer.

In the film, Alberto di Campo performs an incredible artistic piece around a pole. The video is shot in a single take, directed by Los Angeles-based choreographer Jo Roy, via La Doble. While the performance is striking enough in itself, it's doubly so as it's set to a narration that's made up of the haters' comments that pole dancers receive online -- stuff such as "Don't your balls hurt? Oh I forgot--you have no balls."  The film ends with a dismissive laugh by Di Campo as he effectively neutralizes the hate. 

The global campaign has also included videos by musicians and influencers such as YouTube star Elise Ecklund, singing tracks made up of words from their trolls. 

Credits

Date
Mar 08, 2019
Client:
Sprite
Agency:
Santo
Chief Creative Officer:
Maxi Itzkoff
Executive Creative Officer:
Rafael Santamarina
Executive Creative Officer:
Juan Ignacio Etchanique
Creative Director:
Juan Manuel Quintero Betancur
Creative Director:
Javier García
General Account Director:
Florencia Spinetta
Account Director:
Sabrina Santos
Production Director:
Leandro Sussman
Producer:
Ella Sercovich
Producer:
Tef Iselli
Production House:
LA DOBLE
Director:
Jo Roy
Choreography:
Alberto Del Campo
Choreography:
Jo Roy
Executive Producer:
Adrian Aspani
Executive Producer:
Veronica Pascual
CEO:
Jose Arnal
Producer:
Marco Pilosio
Director of Photography:
Manuel Bullrich
Art Director:
Fernanda Chali
Stylist:
Maria Jose Aicardi
Editor:
Sebastian Mega Diaz
Post:
Luis Staffolani
Post:
Cynthia Fuentes
Color Grading:
Rodrigo Silvestri
Color Grading:
Pentimento
Sound Design:
Bamba
Sound Design:
Alexander Verbitiskiy
Producer on the client side:
La Verde Pro – Wada Gallardo
Client:
Franck Salmon
Client:
María Belén Colombo
Client:
María Julia Verra
Client:
Rosario Delgado

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Project Type
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