In Sprite's latest piece of content in its "I Love You Haters" anti-trolling campaign, we get to see what the haters say about a champion pole dancer.
In the film, Alberto di Campo performs an incredible artistic piece around a pole. The video is shot in a single take, directed by Los Angeles-based choreographer Jo Roy, via La Doble. While the performance is striking enough in itself, it's doubly so as it's set to a narration that's made up of the haters' comments that pole dancers receive online -- stuff such as "Don't your balls hurt? Oh I forgot--you have no balls." The film ends with a dismissive laugh by Di Campo as he effectively neutralizes the hate.
The global campaign has also included videos by musicians and influencers such as YouTube star Elise Ecklund, singing tracks made up of words from their trolls.