In the film, Alberto di Campo performs an incredible artistic piece around a pole. The video is shot in a single take, directed by Los Angeles-based choreographer Jo Roy, via La Doble. While the performance is striking enough in itself, it's doubly so as it's set to a narration that's made up of the haters' comments that pole dancers receive online -- stuff such as "Don't your balls hurt? Oh I forgot--you have no balls." The film ends with a dismissive laugh by Di Campo as he effectively neutralizes the hate.