The NHS logo gets reversed to tell Britain to 'Stay Home Now'
Social effort from St Luke's comes after U.K. went into lockdown on Monday night
Mar 25, 2020
As U.K. Prime Minister Boris Johnson ordered the U.K. lockdown on Monday night, a social media effort by agency St Luke's is reminding people both to stay at home and to protect the National Health Service (NHS).
The creative idea is simply to reverse the NHS logo, with the words "Don't send our NHS backwards. Stay Home Now." It was designed by St Luke's Executive Creative Director Richard Denney and Chief Creative Officer Al Young.
“My mum is a recently retired nurse so I felt we needed to do something," said Denney. "What the NHS is doing right now cannot be taken for granted or lightly. We MUST support and try to protect them by doing our bit and staying at home. It’s not a difficult ask."