May the Fourth Be With You! Kraft Mac & Cheese Debuts Star Wars-Themed Radio Station
Films' Holiday Inspires Dedicated Pandora Station
May 04, 2015
Apparently, Kraft Mac & Cheese is Jedi food. At least the version that comes in Star Wars-themed shapes like C3PO, Yoda, R2D2 and Darth Vader, which the brand released this year.
To promote the product and celebrate May the Fourth (be with you), aka Star Wars Day, the pasta brand and Crispin Porter & Bogusky have created a radio station on Pandora devoted entirely to Star Wars-themed music. It will feature classics from the films along with a variety of mixes from different genres. Kraft's golden-voiced spokesman, Ted Williams, will also dip in from time to time to deliver entertaining breaks between the tunes and the channel itself will showcase Star Wars-themed macaroni art.