Stars goalie, Jake Oettinger invites you to get motivated with Motivotter

Published On
Apr 14, 2023
20230314 WI AA BS&WH Launch Agency Main


We recently teamed up with Baylor Scott & White Health and the Dallas Stars to create an AR experience featuring one of the biggest “stars” of the Stars, Jake Oettinger. As the team’s goalie, Oettinger always stays focused, motivated and determined, which makes him the perfect voice to encourage fans to get and stay healthy by leveraging their team spirit to live better.

Working with Dallas AR and VR experts, Groove Jones, we developed a look-alike Oettinger in the form of a mini-AR Jake. Only it isn’t actually Jake: It’s his inner voice which we named Motivotter, a combination of his nickname “Otter” and “motivation.” 

The experience allows users to place Motivotter on any surface, next to anything they’ve achieved or want to achieve. Like eating healthier, working out more, walking their dog—you name it, Motivotter is there celebrating your victories with cheers, back flips and a variety and dance moves.

To launch the experience, we partnered with award-winning director, John Suits to create a teaser-like trailer introducing Motivotter to fans. The film, along with numerous digital and OOH executions, invites users to “Unleash Motivotter” through Instagram or TikTok with all executions driving to

As the official healthcare partner of the Dallas Stars, Baylor Scott & White Health is proud to leverage this partnership to inspire fans around Dallas to achieve their goals – big or small.

To date, the Motivotter filter has received over 70 million impressions and engagement time averages over two minutes.



Phones Motivotter

Motivotter OOH




Apr 14, 2023
Director :
John Suits
Production Company :
Natural Selection Productions
Executive Producers :
Nicole Flores
Producer :
Gensho Tasaka
Amanda Mortimer
Will Stone
Editor :
John Suits
Sound Mix :
Joe Barrucco
Color :
Parker Jarvie
Timeline Audio
Company 3
Photographer :
Andy Mahr
Joshua Lester
Mahr Images
Agency :
Launch Agency
Principal/Creative Director :
David Wilgus
Creative Director/Art Director :
Brian Dedering
Principal/Creative Director :
Diane Seimetz
Creative Director/Copywriter :
April Steinbach
Associate Creative Director :
Caleb Alba
Copywriter :
Isaac Swedlow
Account Director :
Jason Giles
Senior Account Supervisor :
Bailey Troutt
Senior Account Executive :
Megan Robertson
Assistant Account Executive :
Lucy Galloway
Producer :
Jaime Roderer
Producer :
Kerstin Fredrickson
AR Developer :
Groove Jones
Strategy Lead :
Dan Ferguson
Creative Director :
Dale Carman
Producer :
Eduardo A. Gonzalez V.
Developer :
Carly Siciliano
3D Team :
Jeannot Landry
Animation :
David Aguilar
Elliot Johnson
Graphic Design :
Chris Fisher
Production VP :
Monte Masters
Audio :
Andrew Carman
Production Coordinator :
Khoi Tran
Client :
Baylor Scott & White Health
Brand Manager/Sports Sponsorships/Digital :
Tyson Stuart
Director of Consumer Marketing/Brand Strategy & Planning :
Kristn Owens
Brand Planning & Strategy :
Robin Kraase
Marketing Producer Creative & Brand Management :
Megan Doss
Senior PR Marketing Consultant :
Eric Keese

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