Happy National Frozen Food Day! Steak-umm is here to celebrate with a technological breakthrough you didn’t see coming. (Watch out, Cannes Lions innovation jury.)

It’s called the Freezer Flag. It’s a device you affix to your box of Steak-umm in the freezer. It has a telescoping pole with an LED light, branded flag, and built-in piezoelectric buzzer (whatever that is) that emits an attention-grabbing beep—so you can find Steak-umm amid the trash heap of other frozen foods that have languished in your freezer for decades.

The infomercial-style spot above explains more.

Also read: Steak-umm warns of dangers of deepfakes in ‘DeepSteaks’ prank video

The limited-edition Freezer Flag is available at freezerflag.com while supplies last. You can also call 1-844-FRZRFLG to hear real customer reviews.

“It’s only natural for a 100% real brand like Steak-umm to take over National Frozen Food Day with a very real device for a very real problem,” said Dooley Tombras, president of Tombras.

The gag follows the brand’s “DeepSteaks” project, pranking vegans, from 2023.

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