Steak-umm made a Freezer Flag so you can always find it in your mess of a fridge

Happy National Frozen Food Day! Steak-umm is here to celebrate with a technological breakthrough you didn’t see coming. (Watch out, Cannes Lions innovation jury.) It’s called the Freezer Flag. It’s a device you affix to your box of Steak-umm in the freezer. It has a telescoping pole with an LED light, branded flag, and built-in piezoelectric buzzer (whatever that is) that emits an attention-grabbing beep—so you can find Steak-umm amid the trash heap of other frozen foods that have languished in your freezer for decades. The infomercial-style spot above explains more. Also read: Steak-umm warns of dangers of deepfakes in ‘DeepSteaks’ prank video The limited-edition Freezer Flag is available at freezerflag.com while supplies last. You can also call 1-844-FRZRFLG to hear real customer reviews. “It’s only natural for a 100% real brand like Steak-umm to take over National Frozen Food Day with a very real device for a very real problem,” said Dooley Tombras, president of Tombras. The gag follows the brand’s “DeepSteaks” project, pranking vegans, from 2023. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Steak-umm made a Freezer Flag so you can always find it in your mess of a fridge

Featured Stories