This laundromat is inviting New Zealand rugby fans to turn their clothes 'All Black'
DDB's Rugby World Cup campaign for NZ brew Steinlager lets die-hard fans book a slot
Editor's Pick
New Zealand beer brand Steinlager is supporting the country's national team, the All Blacks, at the Rugby World Cup with a pop-up launderette that invites fans to turn their clothes black.
Die-hard rugby fans can book a slot online to visit the Black Laundry in Auckland, ahead of every All Black match, to have clothing dyed and dried. It's open to over-18s only (presumably to detract emo/goth teens from taking advantage).
Agency DDB created the Black Laundry, as part of a new campaign taglined "Color Yourself Loyal" supported by a TV spot, seen here.
Since it opened last weekend, the Black Laundry users have included one woman who actually dyed her wedding dress black (making newspaper headlines in New Zealand). The effort is running through November.
Credits
- Date
- Sep 25, 2019
- Client :
- Steinlager
- Agency :
- DDB-New Zealand
- Commercial Director :
- Craig Baldie
- National Marketing Director :
- Rachel Ellerm
- Brand Director :
- Dave Pearce
- Senior Brand Manager :
- Geoffrey Kidd
- Brand Manager :
- Kate Abercrombie
- Regional Chief Creative Officer :
- Damon Stapleton
- Executive Creative Director :
- Gary Steele
- Executive Creative Director :
- Shane Bradnick
- Creative Director :
- Rory McKechnie
- Art Director :
- Zac Lancaster
- Art Director :
- Gareth Rice
- Copywriter :
- Geordie Wilson
- Copywriter :
- Kiran Strickland
- Business Partner :
- Jennifer Travers
- Senior Business Manager :
- Michael Doolan
- Business Coordinator :
- Maddie Page
- Chief Strategy Officer :
- Rupert Price
- Executive Planning Director :
- Lucinda Sherborne
- Executive Producer :
- Judy Thompson
- Senior TV Producer :
- Samantha Royal
- Production Company :
- Goodoil Films
- Executive Producer :
- Mark Foster
- Business Director :
- George Mackenzie
- Director :
- Michelle Savill
- Production Designer :
- Chris Elliott
- Director of Photography :
- Andrew Stroud
- Offline Editor :
- Dan Kircher
- Colorist :
- Dave Gibson
- Online :
- Blockhead VFX
- Composer :
- Mahuia Bridgman-Cooper
- Sound Mix :
- Shane Taipari
- Media :
- Zenith Media
- PR :
- The PR Shop
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