This incontinent silver fox goes on a quest for 'ultimate control'
Another comic outing for Tena Men's Stirling Gravitas via AMV BBDO and Jeff Low
Editor's Pick
Tena Men, the male incontinence brand, is back with another outing for Stirling Gravitas, the "silver fox" character it created in 2015.
Agency AMV BBDO and Biscuit director Jeff Low reunited on the new spot, which sees the character go on an epic journey to find the ultimate in "control."
"I combed this planet like it was a mustache," he declares as we see him swing through jungles, scuba dive through the ocean and scale tall buildings until he finds a guru on a mountaintop that tells him that Tena will give him "ultimate control" against urine leakage. And where can he find this? "Online," is the short answer.
Once again, it's a fun and entertaining approach to an embarrassing category. Oscar Ayala, global marketing & communication director at Essity, comments, "Even with 1 in 4 men over 40 dealing with some form of incontinence, the subject is still widely considered a taboo. Our goal is to continue raising awareness of how common this is and let men know that there are specific products to deal with it."
Credits
- Date
- Aug 07, 2018
- Sound Engineer :
- Aaron Reynolds
- Sound Studio :
- Wave
- Broadcast Affairs :
- Michelle Holmes
- 2D Flame Lead :
- Gareth Brannan
- Producer :
- Holly Treacey
- Post Production Company :
- The Mill
- Production Company Producer :
- Kwok Yau
- Director :
- Jeff Low
- Production Company :
- Biscuit Filmworks
- Media Planner :
- Ingrid Leddin
- Media Planner :
- Lucy Jones
- Media Agency :
- Zenith
- Agency Producer :
- Tara Megson
- Agency Account Team :
- Nina Bhayana
- Agency Account Team :
- Leona McNally
- Agency Account Team :
- Sarah Douglas
- Agency Planner :
- Tom White
- Design :
- Chris Chapman
- Art Director :
- Jeremy Tribe
- Copywriter :
- Prabhu Wignarajah
- Creative Director :
- Jim Hilson
- Creative Director :
- Toby Allen
- Global Marketing & Communication Manager :
- Martina Puttmann
- Global Marketing & Communication Director :
- Oscar Ayala
- Global Master Brand & Communication Director :
- Meta Redstedt
- Agency :
- Abbott Mead Vickers BBDO
- Brand :
- Tena Men
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