This incontinent silver fox goes on a quest for 'ultimate control'

Another comic outing for Tena Men's Stirling Gravitas via AMV BBDO and Jeff Low

Published On
Aug 07, 2018

Editor's Pick

Tena Men, the male incontinence brand, is back with another outing for Stirling Gravitas, the "silver fox" character it created in 2015.

Agency AMV BBDO and Biscuit director Jeff Low reunited on the new spot, which sees the character go on an epic journey to find the ultimate in "control."

"I combed this planet like it was a mustache," he declares as we see him swing through jungles, scuba dive through the ocean and scale tall buildings until he finds a guru on a mountaintop that tells him that Tena will give him "ultimate control" against urine leakage. And where can he find this? "Online," is the short answer.

Once again, it's a fun and entertaining approach to an embarrassing category. Oscar Ayala, global marketing & communication director at Essity, comments, "Even with 1 in 4 men over 40 dealing with some form of incontinence, the subject is still widely considered a taboo. Our goal is to continue raising awareness of how common this is and let men know that there are specific products to deal with it."

Credits

Date
Aug 07, 2018
Sound Engineer:
Aaron Reynolds
Sound Studio:
Wave
Broadcast Affairs:
Michelle Holmes
2D Flame Lead:
Gareth Brannan
Producer:
Holly Treacey
Post Production Company:
The Mill
Production Company Producer:
Kwok Yau
Director:
Jeff Low
Production Company:
Biscuit Filmworks
Media Planner:
Ingrid Leddin
Media Planner:
Lucy Jones
Media Agency:
Zenith
Agency Producer:
Tara Megson
Agency Account Team:
Nina Bhayana
Agency Account Team:
Leona McNally
Agency Account Team:
Sarah Douglas
Agency Planner:
Tom White
Design:
Chris Chapman
Art Director:
Jeremy Tribe
Copywriter:
Prabhu Wignarajah
Creative Director:
Jim Hilson
Creative Director:
Toby Allen
Global Marketing & Communication Manager:
Martina Puttmann
Global Marketing & Communication Director:
Oscar Ayala
Global Master Brand & Communication Director:
Meta Redstedt
Agency:
Abbott Mead Vickers BBDO
Brand:
Tena Men

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Project Type