Agency AMV BBDO and Biscuit director Jeff Low reunited on the new spot, which sees the character go on an epic journey to find the ultimate in "control."
"I combed this planet like it was a mustache," he declares as we see him swing through jungles, scuba dive through the ocean and scale tall buildings until he finds a guru on a mountaintop that tells him that Tena will give him "ultimate control" against urine leakage. And where can he find this? "Online," is the short answer.
Once again, it's a fun and entertaining approach to an embarrassing category. Oscar Ayala, global marketing & communication director at Essity, comments, "Even with 1 in 4 men over 40 dealing with some form of incontinence, the subject is still widely considered a taboo. Our goal is to continue raising awareness of how common this is and let men know that there are specific products to deal with it."